Here is an excerpt from Jack Myers, which you might appreciate if you are the operator of a social network. In short, if you already have a social site-hang on to it. If you don’t have one, you should probably consider starting one.
“Released earlier this week, the Myers Advertising and Marketing Investment Forecast projects these emerging categories of video/social networks/widgets advertising will grow almost tenfold from only $425 million in 2007 to nearly $4.0 billion in 2010. Online video advertising is the fastest growing sector of the media business, with well-established traditional brands proactively integrating video players into their sites and developing custom video content.”
