Culled from IT News Africa

The Kenyan media landscape is no longer what it was in the 1990s; holding a television screen in your palm is now a reality; the Internet continuously keeps online readers updated with breaking news at every turn. The digital era has led to renewed competition, as consumers look for comfort and speed.

Business Daily Africa reported that after many years of trailblazing modern media, television globally seems threatened; especially the free-to-air that heavily relies on advertising to survive.

In a bid to stay ahead of the curve, more than 200 African broadcasters and filmmakers met in Nairobi last month to ponder their fate in the imminent digital shift and particularly to discuss ad-spend in the digital era.

Even though David Campbell, the producer of television drama Makutano/Junction is convinced that TV advertising makes more sense— in comparison to other Kenyan media— global statistics show that the big money is shifting to online media.