Bar Camp Africa was a wonderful experience with a collection of both for profit and non-profit organizations with interest in Africa in attendance.

Pamoja Media participated as a sponsor. The company was represented by Joshua Wanyama and G. Kofi Annan who hosted a breakout session on product development and marketing in Africa.

Topics under discussion included how to position Africa in order to make it attractive to international marketers and why analytical data is important in educating people on opportunities that exist with Africans within the continent and in the Diaspora.