From Cameroon’s The Entrepreneur:

“Profile means business.

But profile is very, very expensive, most of the time. Few small businesses can afford hundreds of thousands of shillings for advertising. Even brochures can be a stretch, although it’s a cheaper way in. However, as the world moves online, ways are opening of capturing buyers and sales that did not exist before, and that rate as cheap by almost any standard.

Internet

Setting aside the pace at which the Internet is being adopted in Kenya, it’s a forum that has opened a massive world market, now structured and sophisticated around means of putting buyers in touch with sellers.

And buyers there are, aplenty. Nielsen, the world’s leading monitor of Internet use, reported in its world survey of Internet users for this year that more than 875 million consumers are now shopping online worldwide.”