I think there is a TON that can be done with the banner. I have a whole host of thoughts about that – not dissimilar to yours. As you know, we do still take the occasional banner job, and I always find it hilarious how pleasantly surprised our clients are at our abnormally high interaction and clickthrough rates. They’re always wondering what tech or theory we’ve applied, and are always confused when I tell them we just made the banner with a creative approach, from the heart. It’s such a rarity people consider it innovative.

Duct Tape Marketing is sponsoring what looks to be a really cool marketing program. Make a Referral Week asks you to commit to making a referral to a small business during the week of March 9 – 13. That's it.

Their goal is to generate 1000 referred leads to 1000 deserving small businesses in an effort to highlight the fact that this simple action can blossom into millions of dollars in new business.