African Chamber of Commerce
Contact: Martin Mohammed
Phone: 612-813-0501
www.AfricanchamberMN.org
NATIONAL MARKETING STUDY FOCUSES ON THE
U.S. AFRICAN CONSUMER SEGMENT
TO BE PRESENTED AT MINNEAPOLIS CONFERENCE.
The 5th Annual Multicultural Marketing Conference, April 28 at the Hilton Minneapolis, produced by Aguilar Productions, will highlight the presentation of a national marketing research study with a focus on the U.S. Emerging African market. This market represents the U.S. populations from Ghana, Somalia, Ethiopia, Sudan, Liberia, Nigeria, Cameroon and Kenya. The study includes focus groups and interviews with African immigrants in four key population centers, the Minneapolis/St. Paul area, Los Angeles, New York and Washington D.C. The African consumer segment in the U.S. has a buying power of 50 Billion dollars in 2009 and is growing at an amazing pace.
The study is the efforts of Martin Mohammed and the African Chamber of Commerce, based in Minneapolis and co-authored by David Morse, President of New American Dimensions, a multicultural marketing research powerhouse based in Los Angeles, Dr. Bruce Corrie, Concordia University , Dean of the Business and Leadership, and Rick Aguilar , President of Aguilar Productions . The presentation at the conference will include results of the study on topics such as: Identity and Life Activities, Shopping Habits, Financial Planning and Investments, Media & Advertising, Language and Acculturation Level and Background and Demographics. Focus group video will also be presented along with a panel discussion with key African leaders and marketing experts, including Mohammed Agoubi, U.S. Bank, Richard Venegar, Milestone Growth Fund, Sarah Harwell, M & I Bank, Readus Fletcher, City of St. Paul and Benin Brown, Pamoja Media.
This multicultural marketing conference will also focus on the Hmong- American market which has one of highest population in the country here in the Twin Cities. Focus group video, with interviews with Hmong consumers will be presented along with a panel discussion featuring Asian marketing experts This Asian market represents a buying power of Two Billion Dollars in Minnesota and is a fast growing market in the Midwest and many locations in California . Panel will include, Sang Moua, publisher of the Hmong Today, the country’s only Hmong-owned newspaper, Rico Her, who is Vice President of Simple Advertising , the first Hmong advertising agency in Minnesota and Lee Yang Chang, American Family Insurance agent.
Conference sponsors include American Family Insurance, U.S. Bank, Minnesota Twins, Milestone Growth Fund, the Minneapolis Foundation and VH Business Consulting, The City of St. Paul and media partners Latino Midwest News, Hmong Today, Pamoja Media and the African News Journal.
CONFERENCE REGISTRATION:
For conference registration information contact Aguilar Productions 651-665-0633 or go to conference web site www.aguilarproductions.com.
