In 2008 when Joshua Wanyama and Benin Brown surveyed the landscape of African brands online they noticed that by and large African brands were missing out on the tremendous potential afforded to them by the Internet.

Even today a quick glance at Alexa’s top sites for countries and cities page is all it takes to learn that Africa is still not where it should be when it comes to web presence.

Pamoja Media was founded upon the single, yet powerful, idea that African brands can achieve world class success by migrating their messages-online.