Today being Mashujaa Day, Pamoja Media East Africa is pleased to honour some of her ‘mashujaa’ who have recently assisted the company’s abilities and reputation gain traction.
The first PMEA shujaa is Comark Maloba, the Chief Technology Officer, who represented the company in Mozambique between 10th October 2011 and 14th October 2011 at the 10th African Crop Science Society Conference. “I had gone to Mozambique to train our client Ruforum on a platform we had built (Strengthening Capacity for Agricultural Research for Innovation (SCAIN)) that would act as an online communication platform for their stakeholders whereby they could hold discussion fora on different subjects of interest,’’ he says.
The Regional Universities Forum for Capacity Building in Agriculture (Ruforum), comprises 29 Eastern, Central and Southern African universities formed in 2004 to contribute to both the well being of the region’s small-scale farmers and the countries’ economic development.
Comark also trained the participants how to use the document repository. “As they are mainly a research oriented organisation, document uploading and sharing will be a core part of the platform,” he says.
After the sessions Comark had this to say about the Mozambican market, “Online marketing in Mozambique is very viable. Though I saw very few cyber cafes, I found some of the Telecom providers (Vodafone and mCel) with billboards pushing the idea of access to social networks and communication platforms like email and the like,” he says. Comark adds that Facebook is a big attraction in Maputo, not forgetting that Portuguese is Mozambique’s official language.
The next shujaas are Arthur Kahurani (graphic designer) and Moses Mutuku (programmer), who developed the African Biogas Partnership Programme (ABPP) website (above) that earned PMEA compliments written in Dutch from the client!
The objective of the ABPP is to contribute to the development of biogas as a sustainable energy source in six African countries: Ethiopia, Kenya, Tanzania, Uganda, Senegal and Burkina Faso. The initiative’s ambition is to build 70,000 biogas plants by 2013.
The website development comprised two tasks: “First, we had to develop a logo for them,” says Arthur. Their next task was to come up with concepts for the homepage and the internal pages. “With some modifications we were able to get to a design that was satisfactory for both the client and us,” they say. One lesson the team learned from doing the site was that the client considered a site ready only when it was accompanied by content. “Without content, the site just looks the same as the design concepts that were approved,” says Moses, with Arthur nodding in agreement.
However, the designers are pleased with something else beyond the site’s completion. “As one explores the positive impact the biogas program and the platform would have on farmers in Africa, the entire PMEA team feels privileged to play a part in the whole project made simple for the end user.”