- CPM-Cost per mille or more commonly known as cost per 1000 impressions.
- CPC-Cost per Click. The number of impressions does not matter with this banner advertising model.
- CPA-Cost per Action, more commonly known as affiliate advertising.
- CPL-Cost per lead. Normally these banners have a form embedded into them that visitors may complete. Each completed form represents a lead and has a monetary value associated with it.
- Sponsored Banners-When an advertiser agrees to pay a flat fee to a publisher in return for displaying their ad for a specified time frame on a non-rotating basis this is known as sponsorship.
Note: Pamoja Media participates in the CPM, CPC, and sponsorsed banner models.