• CPM-Cost per mille or more commonly known as cost per 1000 impressions.

• CPC-Cost per Click. The number of impressions does not matter with this banner advertising model.

• CPA-Cost per Action, more commonly known as affiliate advertising.

• CPL-Cost per lead. Normally these banners have a form embedded into them that visitors may complete. Each completed form represents a lead and has a monetary value associated with it.

• Sponsored Banners-When an advertiser agrees to pay a flat fee to a publisher in return for displaying their ad for a specified time frame on a non-rotating basis this is known as sponsorship.

Note: Pamoja Media participates in the CPM, CPC, and sponsorsed banner models.