Last year, budget allocations and ad spending on online marketing surpassed that of the traditional media in the US. This is the direction our region is taking; but at a much faster rate than the West did. Just two years ago, over 60% of the things we can now do online would only be considered [...]
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Author Archives: Brian Mungei
Mobile Trends 2020 Africa
May 7, 2011 – 4:25 pm
Here is an interesting compilation on the future of mobile technology in Africa. The mobile space in Africa is growing and changing at an overly impressive rate each year and 2020 is just 9 years away. One can only imagine the advancement and technologies that would be in place at the time.
Go through it and [...]
Challenges Faced by ICT Companies and Investors…
March 1, 2011 – 10:06 am
Over the weekend, I finally got a chance to go through the entire report by the task-force appointed by the Capital Markets Authority in Kenya on Impact Investing. (view previous post). I was particularly impressed with what the task force had brought forth the challenges to both the ICT companies and financiers faced. In the [...]
Impact Investment Challenges Opportunities in the East Africa ICT Sector – report
February 26, 2011 – 1:29 pm
On Thursday 24th February 2011, the Capital Markets Authority of Kenya (CMA) launched a report on Impact Investing on ICT in the East African region. Funded by the Rockefeller Foundation (who we currently working with on developing an online platform for Climate Exchange Network for Africa), the CMA established a task force whose main work [...]
Negative Online PR – How to limit the damage caused to your brand
February 15, 2011 – 1:25 pm
(Image courtesy of Intersection Consulting)
Online PR is interactive, and thus allows companies and organizations to disseminate information without relying solely on mainstream publications and communicate directly with the public and customers. It is a very effective method of sharing information and getting feedback but just like in the real world, your organization might come under attack [...]
Trends and Activities of Twitter in Kenya – 2010 Diary
January 6, 2011 – 2:05 pm
The year 2010 saw one of the biggest surge in both individuals and Kenyan organizations joining Twitter thus giving a clear indication of the current growth the country is experiencing in the social media sector. Here are some of the main highlights:
January
I truly cant remember much about January. Its always the hectic month with too [...]
State of the Mobile Web, October 2010: Focus on Africa
November 25, 2010 – 8:19 pm
(Image courtesy of Abul Hussain)
Once again the guys at Opera have released the ever impressive and highly comprehensive mobile-web use statistics; State of the Mobile Web (SMW) report. Unlike the one released in June that primarily focused on Africa, the October 2010 edition provides a more global look at the trends and usage statistics of mobile [...]
For Africa, Mobile Technology is the Future
November 25, 2010 – 2:56 pm
The 18th of November 2010 saw the first ever CIO 100 awards take place at the exclusive Safari Park Hotel where the top ICT personalities and organizations were recognized for their contribution. The CIO100 is a premier awards event that brings to the limelight the innovation and hard work done by Chief Information Officers (CIOs) [...]
Four main misconceptions Executives still have about social media marketing
November 8, 2010 – 7:17 pm
A while back, I had an interesting discussion with a client with regards to the best way for her organization to have a an effective digital footprint. Our meeting went on well as we covered Internet strategy, website design and content, SEO and online advertising . But come social media and major doubts came into [...]
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