Pamoja Media: An African Ad Network

Erik Hersman of White African has just published an article on a new vertical ad network geared towards the African market. Pamoja Media makes it easier for marketers to reach the highly fragmented African market within the continent and in the Diaspora. This is achieved by partnering with the largest African media houses and premium niche sites that carry unique content and a faithful audience. By advertising on these online properties, advertisers access highly appropriate and targeted consumers for their products within any geographic region in the world.

Started by Joshua Wanyama and Benin “Mwangi” Brown of African Path, the network will serve African publishers by offering their inventory to marketers world wide. This will include large global brands and smaller companies within specific geographic regions.

White African writes:

Publishers

Pamoja is brand new, and just starting to get going. That hasn’t stopped them from gathering an impressive list of publishers with a total of 10 million impressions dedicated and another 10 million more confirmed impressions if ad inventory is filled. That’s impressive, but more interesting is to see some of the names on their list of publishers, including: Mail & Guardian (South Africa), the Daily Nation (Kenya), Modern Ghana and Stock Market Nigeria.

Other publishers are welcome to apply, as long as they meet the following requirements:

· Be focused on Africa, or the African diaspora

· An Alexa ranking of 250,000 or better

· Have a minimum of 2000 pageviews per day

· Be aesthetically pleasing (or at least not embarassing)

Advertisers

as whoever has been involved in this knows, getting publishers on board is the easy part. Everyone of them is happy to go with the media outfit that will provide them with a solid amount of advertising income. Getting advertisers is the hard part, and that’s where Pamoja Media is focusing their work now that they have the initial 20 million impressions. Current advertisers include Pingo, PoaPay, Accents Telecom and Zain.

Advertisers joining so far have come in because they’ve seen the brand name portals available through the network. Pamoja can get them on board at a better rate for a smaller advertiser than if they go to the Nation or M&G themselves, because they do a bulk buy with multiple advertisers. As the network grows with other large portals giving up excess inventory, Pamoja will become even more attractive than it already is.

A qualifying publisher can join the network from here

An advertiser can inquire and place ads on the network through this link