Erik Hersman talks with Joshua Wanyama, Co-Founder, Pamoja Media.

White African writes, “Joshua Wanyama found himself in a bind. He had just moved back to Kenya after growing a successful web firm in the US.

Now he wanted to put Pamoja Media on the map in Africa, and he realized quite quickly that there was a major knowledge-gap in the interactive marketing space. How could he sell the connections that his ad network gave him if the very people he was selling to didn’t have an online strategy at all?

This realization caused him to change his strategic direction of the Kenyan operations to gain a customers. He changed it from being just about his ad network, and added on 5 more areas of expertise that would really give his clients positive returns:

• Interactive strategy – how to scale a company’s operations and marketing online
• Creative Development – Interactive ads, landing pages, enewsletters & micro sites
• Placement – We run ads on the Pamoja Media Network, Yahoo, Google and Facebook network of sites
• Social Media Marketing – This works for clients seeking long term social engagement with customers. We handle blogging, Facebook, Twitter, YouTube, Flickr and other accounts for such clients
• Online PR – We also handle online PR for companies seeking to grow their reputations outside of advertising African Market online”