Landing pages are one of the most effective ways of traffic conversions. They are essentially created with the main aim of influencing a visitor to carry out an action. Landing pages must therefore be strictly concise on their task and created from the ground up with an eye to conversion rate optimization. Here is why you need a landing page:
They create a home for your offers. As a business person having a landing page will give you a platform to which you can post your offers to your clients. This boosts your interaction with your customers and your able to lure them to use your products. So make it simple for them to fill the forms and with just enough images to keep their interest. Take a look at this landing page for example:
Enables you to create new leads and through them, you can expand your business. You can also use your existing leads to track back your conversations and through this, you are able to weigh which of your clients are your potential business partners. It also enables you to collect adequate information on the activities of your potential sales contacts on your website which will help your sales team in their sales process.
It catalyses your marketing mediums. What you say to your visitors about your products or services determines your potential to convert them into loyal clients. Landing pages will definitely favor you as it gives you the opportunity to write contents about your products. This gives you the platform to entice your visitors to use your products at the same time inform them about your company and your products.
It gives you information on the size of your prospects. Your sales team is able to collect valuable information about your potential clients after every conversation on your landing page. You are able to know the type of visitors your products attract and be able to know which type of offers may win you clients of that similar type.
It creates other leads. It enables you capture other companies emails and social media to their home pages. With this you stand to benefit as you can easily get the required information about other companies and at the same time be able to convert them to potential clients.
It enables you know if your marketing offers are yielding any fruits and if they are, is the yield good or average. By tracking and analyzing your market performance, you are able to gauge your marketing performance and how effective they are. This way , you will know what you need to change or upgrade in relation to your marketing strategy in order to get to the heights that you desire.
Am sure we all want a full pipeline of qualified leads. Most companies spend a huge budget on other methods of driving traffic to their site like PPC ads, email marketing and social media. This are great efforts, but what happens when visitors click on an ad or a link in an email and it leads them to your homepage, you have failed! Make your landing pages work for you, make it simple, with clear headlines and copy or images/videos to maintain interest and clear calls to action.
Do you use landing pages to generate leads? How do you do this? If you need any help with regard to improving the design of you landing pages for more conversions and better lead generation, talk to us Today!