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You want to boost your business? Here is how using a landing page will help you

Landing pages are one of the most effective ways of traffic conversions. They are essentially created with the main aim of influencing a visitor to carry out an action. Landing pages must therefore be strictly concise on their task and created from the ground up with an eye to conversion rate optimization. Here is why you need a landing page:

They create a home for your offers. As a business person having a landing page will give you a platform to which you can post your offers to your clients. This boosts your interaction with your customers and your able to lure them to use your products. So make it simple for them to fill the forms and with just enough images to keep their interest. Take a look at this landing page for example:
Toyota

 

Enables you to create new leads and through them, you can expand your business. You can also use your existing leads to track back your conversations and through this, you are able to weigh which of your clients are your potential business partners. It also enables you to collect adequate information on the activities of your potential sales contacts on your website which will help your sales team in their sales process.

It catalyses your marketing mediums. What you say to your visitors about your products or services determines your potential to convert them into loyal clients. Landing pages will definitely favor you as it gives you the opportunity to write contents about your products. This gives you the platform to entice your visitors to use your products at the same time inform them about your company and your products.

It gives you information on the size of your prospects. Your sales team is able to collect valuable information about your potential clients after every conversation on your landing page. You are able to know the type of visitors your products attract and be able to know which type of offers may win you clients of that similar type.

It creates other leads. It enables you capture other companies emails and social media to their home pages. With this you stand to benefit as you can easily get the required information about other companies and at the same time be able to convert them to potential clients.

It enables you know if your marketing offers are yielding any fruits and if they are, is the yield good or average. By tracking and analyzing your market performance, you are able to gauge your marketing performance and how effective they are. This way , you will know what you need to change or upgrade in relation to your marketing strategy in order to get to the heights that you desire.

Am sure we all want a full pipeline of qualified leads. Most companies  spend a huge budget on other methods of driving traffic to their site like PPC ads, email marketing and social media. This are great efforts, but what happens when visitors click on an ad or a link in an email and it leads them to your homepage, you have failed!  Make your landing pages work for you, make it simple, with clear headlines and copy or images/videos to maintain interest and clear calls to action.

Do you use landing pages to generate leads? How do you do this? If you need any help with regard to improving the design of you landing pages for more conversions and better lead generation, talk to us Today!

What is a digital strategy and why does your business need one?

 

A digital strategy is a defined online marketing plan aimed at achieving a business’s goals and objectives. Now, not only in business but in life as well, it is easier to commit to a cause when it has a well thought out process which promises the desired results. A digital strategy therefore helps you map out your business’s future.

The internet came and took the world by storm. Everyone is online and people are engaging in all kinds of activities; shopping, dating, buying, selling, bidding… it’s all happening on the web. No matter how big your brand is, your online presence is as important as your business name.

So the obvious step right now would be to get right onto it, right? Wrong. It’s one thing to jump into the maze and expect your brand to standout and it’s another to make sure whatever move you make, works for your business.

-What should you do different? Come up with an incredible digital strategy to guide you. The strategy should be precise, detailed and should contain clear action points.

-What can you do different? Come up with creative and unique ideas & campaigns.

-How can your brand stand out from the rest? Be unique. Be the brand everyone is talking about.

This is why your business needs a digital strategy that will map a clear plan that will help you take advantage of the numerous opportunities that present themselves online.

Digital Strategy
Digital Strategy

For your brand to grow, you need:

- To identify your audience

- Engage the audience (through your website and various social networks)

- Create and implement creative ideas to keep your audience awed

- Gauge your brand growth (does your ROI make business sense)

- Depending on the results of your analysis, come up with new & improved ideas

One thing no one ever tells you, is that you need to keep up with emerging trends if you want your brand to stay relevant. Pasting your brand online and ignoring it for ‘a couple of months/years’ won’t work.

You cannot afford to not be online. Your competitors are. And they know what they are doing. Do you?

SID – State of East Africa Reports Website

sid_SOEAR_screenshot

 

The Society for International Development (SID) is a global network of individuals and institutions concerned with development, which is participative, pluralistic and sustainable. SID plays a crucial role in promoting dialogue between various stakeholders and interest groups, both locally and internationally.

The State of East Africa Report Series provides political leaders, policy makers and citizens with information and insights about the region and the ongoing integration process. It captures the key changes facing the region and interrogates the drivers and implications of these changes.

Key Problem
Over the years, SID has produced reports on development issues affecting East Africa. The reports explore different topical areas around the economies of the East Africa region. In 2013, the current status of income and wealth inequality both between and within the five East African Community member nations (Burundi, Kenya, Rwanda, Tanzania, and Uganda) were the subject of the report. This research has been known to be data intensive and out of reach of the general public.

SID wanted to develop an online platform that will allow it to showcase its reports over the years while placing the latest report on the forefront for each year. The platform needed to reach all constituents of the region. A multilingual site was therefore a necessity with English, French and Swahili as the targeted languages. Pamoja Media was tasked to design an interactive site from the ground up in record time due to a fixed launch date across the region.

The Solution
This is what the Pamoja Media team embarked on to meet the client’s demands:

  • Web design & development – Pamoja Media team came up with a creative design concept with a user friendly interface without compromising on the site’s functionality
  • Data Management – Convert and upload the data contained in the reports onto the online web platform
  • Multilingual capabilities – Translate the site into French & Swahili so as to reach the East Africa countries that do not speak English

View the website

SID – Inequality in Kenya Website

SID Kenya

 

The Society for International Development (SID) is a global network of individuals and institutions concerned with development, which is participative, pluralistic and sustainable. SID plays a crucial role in promoting dialogue between various stakeholders and interest groups, both locally and internationally.

The report examines the state of inequality in Kenya from the county, which is the highest level of administration to the ward, which is the lowest level of administration in socio-economic indicators like: demography, levels of poverty, gini coefficient, levels of consumption and expenditure, access to education, employment, water, sanitation, housing and use of energy for lighting and cooking.

Key Problem
Over the years, SID has carried out intensive research and produced reports on inequality in Kenya. The reports explore the current status of income and wealth inequality within the different counties in the country. This data in implementing the devolution process in Kenya.

The report is quite data intensive and text heavy covering 47 counties with over 2,000 data sets presented. SID wanted an online platform that would allow them to easily break down the information and present it to people interactively. Pamoja Media was tasked to develop the said platform, convert data into a web ready format and deliver the platform within a limited time due to an approaching national launch date.

The Solution
Pamoja Media was able to deliver the platform on time and within budget. Technical support was offered during the launch period to ensure uptime. Some social media marketing was also offered to the client. Services offered for this project included:

  • Web design & development – Pamoja Media team came up with a creative design concept with a user friendly interface without compromising on the site’s functionality
  • Data Management – Converting & uploading over 2000 different data sets – convert and upload the data contained in the reports onto the online web platform

View the website

TEDxNairobi 2013

TEDx Nairobi 2013
Samuel Makome, Managing Director of Kenya Commercial Bank, Kenya speaks at TEDxNairobi 2013. TEDxNairobi was held on October 30th, 2013 at the World Agroforestry Center, ICRAF. For more information, visit www.tedxnairobi.com. Photo by Boniface Mwangi.

 

In the spirit of ideas worth spreading, TED created a program called TEDx. It is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxNairobi, where x=independently organized TED event. At the TEDxNairobi event, TEDTalks and live speakers combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.

The Task

Pamoja Media was tasked to organize & coordinate the event. The company has participated in bringing TEDxNairobi to the city since 2009. For the first time, the company was full engaged in the planning of TEDxNairobi 2013. The theme of the event was “The City Rebooted”. Pamoja Media handled planning and event logistics.

From conceptualization to the realization of the event, Pamoja Media played a key role. Acquiring sponsorship and partners, curating the speakers, developing the event branding, managing vendors and communications and ultimately executing on the day of the event were some of the tasks carried out. Once the event was completed, closing the event and producing the talks which make it to the TEDx online platform were carried out.

The event was held at the World Agroforestry Center (ICRAF) on the 30th of October, 2013.

Services Rendered

The whole team at Pamoja Media was involved in the organizing of TEDxNairobi. These are some of the tasks they carried out to make the event a success:

  • Creative concept development and graphic design
  • Sponsorship sourcing
  • Digital media concepts creation & implementation
  • Web site management
  • Contracting different suppliers
  • Curating speakers relevant to the theme
  • Web content creation
  • Communications
  • Brand development

Website: http://tedxnairobi.com/
Twitter: @tedxnairobi
Facebook: /TEDxNairobi