First, your subject copy should accurately describe the content. An inaccurate description such as ‘survey’ or a blank subject line will earn your email a delete action or a permanent spot in the spam folder. Furthermore, words like ‘win,’ and ‘free’ are now instant magnets for filters, so avoid including them in your subject lines. Ensure you start with the appropriate salutation such as ‘Dear Ms,’ use standard grammar and exclamation marks unless it’s absolutely necessary.
Second, stick to your core message. Your email is competing with other distractions particularly social networks such as Facebook and Twitter. If your email is about ‘how to eat healthy despite the falling shilling,’ don’t digress to the topic of today’s start of KCSE examinations.
Third, paste the most important part of your email on the body instead of forcing your readers to download the file and open it on another window or software. You can then list the rest of the files as attachments.
Fourth, allow your readers options such as opting out of receiving further emails, forwarding it to friends and replying. This gesture will prove that you are ‘democratic’.
Fifth, proofread your emails before hitting the ‘send’ button. Ideally, you should let someone else edit the content if you write it. Often, our eyes can’t spot our own mistakes.
Finally, track the results of your emails for metrics such as open rate, database growth, number of emails forwarded and delivery and bounce rates, Facebook shares and Twitter links and tweets/retweets.
Email marketing is hard enough without adding the uncertainty of not knowing whether or not you are meeting your objectives.
Please call our sales team on +254732353355 or visit http://pamojamedia.com/services/ for an obligation free quote on our emarketing services.