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Branding

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Behind great brands are great stories. Not only is this true in offline environments, but its also true online. At the foundation of online branding lies a technique known as persona development. Personas are tools that online marketers use to represent various segments of their audience. But instead of being based upon demographics personas are built around characteristics that are more intangible such as habits, ideas, fears, likes, dislikes and other influencers that drive the way a segment of customers might use or view your products. Brands that understand their customer personas are in a unique position to connect with their customers without conjecture. This allows brands to develop a voice that speaks directly to their audience’s needs. Along with this consistent voice their needs to be a supporting story-a story that is able to crystallize your brands existence for your audience while making your audience the hero. If you would like to evaluate your brand’s online messaging strategy Pamoja Media can help. Contact us to find out how.

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Communication Strategy

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At Pamoja Media we have worked with organizations to conduct communications audits and assessments to better understand how they currently engage with key audiences, what works well and where the gaps are. We support participatory processes to devise strategies and plans which deliver high quality communication products whilst building capacity and encouraging continuous learning.

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Creative Services

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Email Marketing

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Email marketing is often one of the most overlooked aspects of online marketing. But by no means does this mean that is is the least effective. To the contrary it is actually quite the opposite. According to Silverpop’s Bill Nussey email marketing provides twice the ROI of other online channels. Part of the reason that email marketing tends to take a backseat to its counterparts could be that email marketing is best suited for marketing to current customers; whereas the other online marketing tactics tend to work best when you are looking to acquire new customers. However, the prevailing view point is that customer retention is more cost effective than customer acquisition. So at the very least if you are not investing the lion-share of your online marketing budget in email marketing you should at least maintain a balance between customer acquisition and customer retention. That’s where Pamoja Media’s integrated approach to Internet marketing can yield tremendous value to your organization. Email marketing utilizes most of the techniques found in Internet marketing as a whole. Pamoja Media is able to handle each of these, as follows: - Creative design-including html - Copy writing - Social media elements - Content strategy

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Media Buying & Placement

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Online media buying is the procurement of time and advertising space at optimal prices. At Pamoja Media, we listen to your needs and our main drive is giving you a return on your investment. We understand that you want to reach more customers and work tirelessly to close any gap that exists between your brand and your customers. Online media buying is a sure way to convert potential customers to buying customers with a simple click. We help you track your ad from the minute the customer sees it to the minute where they convert their interest into a sale.

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Mobile Application Design

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The uptake of mobile applications and access to Internet in the greater rural Africa is amazing, its how the continent connects with each other and the rest of the world. At Pamoja Media, we have undertaken a major step in helping organizations penetrate and engage this expansive market by setting up a highly innovative and creative mobile applications development team. We understand the dynamics and rationale in delivering value to your business from this market through execution of strategic projects and ideas to address the widely used mobile web entry points, that is:

• .mobi site development
• Java applications
• Smart phone apps – Android, iPhone and Nokia

Get in touch with our mobile experts to find out what latest innovations and technologies your company can adapt to enhance quality in communication and online reac

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Online Reputation Management

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Online Strategy

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Online marketing is all about giving an online face to your business. At Pamoja Media, we listen to your needs and understand the need to have a piece of the cake when it comes to online presence. We understand that you want to reach more customers and work tirelessly to close any gap that exists between your brand and your customers. Through online marketing, your brand easily becomes the brand that people relate to whenever they think of the product or service your business offers. Times are changing and everyone is living life online so it's a big risk to not market your business online. So why not talk to people who know their way around the internet?

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Optimization and Analytics

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Photography

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Photographs can help you tell your story and sell your brand. At Pamoja Media, we believe in capturing quality images for our clients that will make that first impression worth the while.

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Search Engine Optimization

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It is every organization’s dream to have as many people as possible visiting their website. If this does happen, it simply means a lot of people either know or would like to know about you. SEO is the process of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. This definitely is a good thing since you are able to gain more customers in the process. Pamoja Media has a dedicated team that fully understands SEO and will work to ensure your business gets the attention it deserves.

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Social Media Marketing

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Web Development

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