Even though social media marketing is an inexpensive and measurable method of building and maintain an enthusiastic online community that will boost your brand, one fact you have to remember that this community is composed of human beings and exciting content is what will keep them engaged with your brand.
Below are 5 ways you can [...]
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Category Archives: Advertising in Africa
Five Basic Social Media Marketing Tactics
September 23, 2011 – 5:26 pm
Why Social Media Marketing for Kenyan SMEs?
Kenya’s current economic weather is hostile to businesses, particularly SMEs. The wobbling shilling (currently converting at 97.58 to the US$, having lost 19% of its value since January 2011), rising fuel, raw material and electricity prices are some factors that make running your SME nightmarish.
Despite those and other hazards in your business environment, your [...]
September 22, 2011 – 7:08 pm
Popular Social Media Sites and their Relevance to your Business
A well-planned social media marketing strategy will contribute to your company’s online marketing success.
One of best websites you should definitely include in your social marketing efforts is Facebook. This social network currently boasts 750 million active members worldwide. Half of them spend approximately one hour daily updating their statuses, posting photographs and video links, and [...]
September 19, 2011 – 5:57 pm
Negative Online PR – How to limit the damage caused to your brand
(Image courtesy of Intersection Consulting)
Online PR is interactive, and thus allows companies and organizations to disseminate information without relying solely on mainstream publications and communicate directly with the public and customers. It is a very effective method of sharing information and getting feedback but just like in the real world, your organization might come under attack [...]
February 15, 2011 – 1:25 pm
Online advertising: Pricing in Kenya
When web advertising first occurred, the industry was so young and immature that everyone relied on old print models to determine cost. That meant that the more prestigious a site name was, the more one could charge for that real estate regardless of the popularity or value of the traffic such a site brought. Similar [...]
June 16, 2009 – 3:15 am
Why African businesses should have an online strategy
An interesting piece was done by White African on interactive marketing in Africa. This came about after a conversation he had with both Rob Stokes of Quirk Marketing and I. Since then I have been working at developing a blog conversation covering our experiences in Africa. Our aim is to get African corporations to start [...]
June 8, 2009 – 9:25 am
Hash Discusses Pamoja Media
White African writes, “Joshua Wanyama found himself in a bind. He had just moved back to Kenya after growing a successful web firm in the US.
Now he wanted to put Pamoja Media on the map in Africa, and he realized quite quickly that there was a major knowledge-gap in the interactive marketing space. [...]
June 5, 2009 – 7:04 pm
Essien Represents MTN in FIFA 2010 World Cup South Africa Campaign
IT News Africa writes:
“Michael Essien has signed on as the MTN 2010 Associate to represent the mobile operator’s brand around the world, as the countdown to the 2010 FIFA World Cup South Africa continues up to the kick-off on 11 June of next year.
The Chelsea mid-fielder and captain of Ghana’s national team is passionate about [...]
March 7, 2009 – 1:40 am
4th Maputo International Advertising Festival May 25-27 2009
From theMarketingSite.com, announces the 4th Maputo International Ad Festival:
“AMEP, the event organiser of the Maputo International Advertising Festival, calls for entries to the fourth annual festival. The festival honours and recognizes advertising agencies, producers and other communication companies from any part of the world, especially from Southern Africa and Indian Ocean regions.
The competition submission categories [...]
February 23, 2009 – 7:20 am
Zain Kenya contemplates legal action over Zap license
Zain Kenya contemplates legal action over Zap license.
“Central Bank of Kenya (CBK) was forced to buy advertising space in the local dailies to explain its position on the delay in licensing Zap, Zain’s Kenya money transfer service.
The advert followed six days of intense media focus on the delay in the licensing of Zain’s money transfer [...]
February 9, 2009 – 10:01 pm
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