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When web advertising first occurred, the industry was so young and immature that everyone relied on old print models to determine cost. That meant that the more prestigious a site name was, the more one could charge for that real estate regardless of the popularity or value of the traffic such a site brought. Similar [...]
Category Archives: advertising
Online advertising: Pricing in Kenya
June 16, 2009 – 3:15 am
Why African businesses should have an online strategy
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An interesting piece was done by White African on interactive marketing in Africa. This came about after a conversation he had with both Rob Stokes of Quirk Marketing and I. Since then I have been working at developing a blog conversation covering our experiences in Africa. Our aim is to get African corporations to start [...]
June 8, 2009 – 9:25 am
links for 2009-03-21
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Is Market Segmentation Simply Discrimination in Disguise?
March 22, 2009 – 12:06 am
links for 2009-03-09
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Ad Recession Brings on the Belly Fat
Portals, Social Networks Lose Share in Razorfish Ad-Spending Study
(tags: razorfish ad spending vertical networks social influence marketing ESPN Yahoo!)
March 10, 2009 – 12:11 am
links for 2009-03-07
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6511: Honda Goes Hip Hop.
Honda just launched an ad campaign that features unsigned rapper Mickey Factz on rhymes/reasons for buying a Honda Accord.
(tags: honda hip hop urban multicultural)
March 8, 2009 – 12:08 am
links for 2009-03-06
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Smart Marketers Advertise During A Recession. You Should Too
This time held adage still holds true today.
(tags: recession ads marketers)
Take The Poll: Is Twitter Your Search Engine Alternative?
Nice read on twitter as being an alternative search engine to the established search engines.
(tags: twitter search)
March 7, 2009 – 12:08 am
links for 2009-03-04
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New guidelines on behavioural ads
(tags: behavioral ads UK European Commision BT)
March 5, 2009 – 12:10 am
links for 2009-02-25
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Why the Click Is the Wrong Metric for Online Ads
February 26, 2009 – 12:10 am
links for 2009-02-24
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Ad Networks Are Transforming Online Advertising
Networks that buy space on lots of tiny sites are changing the business—and putting pressure on ad rates
February 25, 2009 – 12:09 am
links for 2009-02-23
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Ad Networks Are Transforming Online Advertising
Networks that buy space on lots of tiny sites are changing the business—and putting pressure on ad rates
How to Win the Diversity Battle
(tags: ad agencies diversity multi cultural Nancy Hill Jo Muse)
Advertising is Getting a New School
"The buying power of African-Americans is expected to exceed a trillion — yes, trillion [...]
February 24, 2009 – 12:11 am
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