Even though social media marketing is an inexpensive and measurable method of building and maintain an enthusiastic online community that will boost your brand, one fact you have to remember that this community is composed of human beings and exciting content is what will keep them engaged with your brand.
Below are 5 ways you can [...]
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Category Archives: advertising
Five Basic Social Media Marketing Tactics
September 23, 2011 – 5:26 pm
Why Social Media Marketing for Kenyan SMEs?
Kenya’s current economic weather is hostile to businesses, particularly SMEs. The wobbling shilling (currently converting at 97.58 to the US$, having lost 19% of its value since January 2011), rising fuel, raw material and electricity prices are some factors that make running your SME nightmarish.
Despite those and other hazards in your business environment, your [...]
September 22, 2011 – 7:08 pm
Popular Social Media Sites and their Relevance to your Business
A well-planned social media marketing strategy will contribute to your company’s online marketing success.
One of best websites you should definitely include in your social marketing efforts is Facebook. This social network currently boasts 750 million active members worldwide. Half of them spend approximately one hour daily updating their statuses, posting photographs and video links, and [...]
September 19, 2011 – 5:57 pm
Harvard’s Professor Michael Porter to address Tony Elumelu Foundation Interns
The Tony Elumelu Foundation (TEF) last Friday announced that its Founding Patron and renowned Harvard Business School Professor Michael E. Porter, will participate in workshops and address the Foundation’s first class of interns, capping the inaugural African Markets Internship Programme (tonyAMIP) that has placed some of the world’s brightest young business students in executive [...]
July 25, 2011 – 11:40 am
Challenges Faced by ICT Companies and Investors…
Over the weekend, I finally got a chance to go through the entire report by the task-force appointed by the Capital Markets Authority in Kenya on Impact Investing. (view previous post). I was particularly impressed with what the task force had brought forth the challenges to both the ICT companies and financiers faced. In the [...]
March 1, 2011 – 10:06 am
Online advertising: Pricing in Kenya
When web advertising first occurred, the industry was so young and immature that everyone relied on old print models to determine cost. That meant that the more prestigious a site name was, the more one could charge for that real estate regardless of the popularity or value of the traffic such a site brought. Similar [...]
June 16, 2009 – 3:15 am
Why African businesses should have an online strategy
An interesting piece was done by White African on interactive marketing in Africa. This came about after a conversation he had with both Rob Stokes of Quirk Marketing and I. Since then I have been working at developing a blog conversation covering our experiences in Africa. Our aim is to get African corporations to start [...]
June 8, 2009 – 9:25 am
links for 2009-03-21
Is Market Segmentation Simply Discrimination in Disguise?
March 22, 2009 – 12:06 am
links for 2009-03-09
Ad Recession Brings on the Belly Fat
Portals, Social Networks Lose Share in Razorfish Ad-Spending Study
(tags: razorfish ad spending vertical networks social influence marketing ESPN Yahoo!)
March 10, 2009 – 12:11 am
links for 2009-03-07
6511: Honda Goes Hip Hop.
Honda just launched an ad campaign that features unsigned rapper Mickey Factz on rhymes/reasons for buying a Honda Accord.
(tags: honda hip hop urban multicultural)
March 8, 2009 – 12:08 am
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