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Is Market Segmentation Simply Discrimination in Disguise?
Category Archives: Great Read
links for 2009-03-09
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Ad Recession Brings on the Belly Fat
Portals, Social Networks Lose Share in Razorfish Ad-Spending Study
(tags: razorfish ad spending vertical networks social influence marketing ESPN Yahoo!)
March 10, 2009 – 12:11 am
links for 2009-03-07
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6511: Honda Goes Hip Hop.
Honda just launched an ad campaign that features unsigned rapper Mickey Factz on rhymes/reasons for buying a Honda Accord.
(tags: honda hip hop urban multicultural)
March 8, 2009 – 12:08 am
links for 2009-03-06
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Smart Marketers Advertise During A Recession. You Should Too
This time held adage still holds true today.
(tags: recession ads marketers)
Take The Poll: Is Twitter Your Search Engine Alternative?
Nice read on twitter as being an alternative search engine to the established search engines.
(tags: twitter search)
March 7, 2009 – 12:08 am
links for 2009-03-04
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New guidelines on behavioural ads
(tags: behavioral ads UK European Commision BT)
March 5, 2009 – 12:10 am
links for 2009-02-25
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Why the Click Is the Wrong Metric for Online Ads
February 26, 2009 – 12:10 am
links for 2009-02-24
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Ad Networks Are Transforming Online Advertising
Networks that buy space on lots of tiny sites are changing the business—and putting pressure on ad rates
February 25, 2009 – 12:09 am
links for 2009-02-23
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Ad Networks Are Transforming Online Advertising
Networks that buy space on lots of tiny sites are changing the business—and putting pressure on ad rates
How to Win the Diversity Battle
(tags: ad agencies diversity multi cultural Nancy Hill Jo Muse)
Advertising is Getting a New School
"The buying power of African-Americans is expected to exceed a trillion — yes, trillion [...]
February 24, 2009 – 12:11 am
links for 2009-02-21
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Analytics in Multicultural Advertising
how many multicultural ad agencies do you know that have analytics capabilities? We’re not talking about the ability to develop a proprietary technology platform ala Mediabrand’s custom digital ad marketplace (again, see WSJ article referenced above). I’m just talking about marketing professionals that can evaluate and crunch data to make smarter advertising [...]
February 22, 2009 – 12:06 am
links for 2009-02-20
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banners and rich media : the barbarian group
I think there is a TON that can be done with the banner. I have a whole host of thoughts about that – not dissimilar to yours. As you know, we do still take the occasional banner job, and I always find it hilarious how pleasantly surprised our [...]
February 21, 2009 – 12:10 am
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