The Tony Elumelu Foundation (TEF) last Friday announced that its Founding Patron and renowned Harvard Business School Professor Michael E. Porter, will participate in workshops and address the Foundation’s first class of interns, capping the inaugural African Markets Internship Programme (tonyAMIP) that has placed some of the world’s brightest young business students in executive [...]
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Category Archives: Great Read
Harvard’s Professor Michael Porter to address Tony Elumelu Foundation Interns
July 25, 2011 – 11:40 am
Challenges Faced by ICT Companies and Investors…
Over the weekend, I finally got a chance to go through the entire report by the task-force appointed by the Capital Markets Authority in Kenya on Impact Investing. (view previous post). I was particularly impressed with what the task force had brought forth the challenges to both the ICT companies and financiers faced. In the [...]
March 1, 2011 – 10:06 am
links for 2009-03-21
Is Market Segmentation Simply Discrimination in Disguise?
March 22, 2009 – 12:06 am
links for 2009-03-09
Ad Recession Brings on the Belly Fat
Portals, Social Networks Lose Share in Razorfish Ad-Spending Study
(tags: razorfish ad spending vertical networks social influence marketing ESPN Yahoo!)
March 10, 2009 – 12:11 am
links for 2009-03-07
6511: Honda Goes Hip Hop.
Honda just launched an ad campaign that features unsigned rapper Mickey Factz on rhymes/reasons for buying a Honda Accord.
(tags: honda hip hop urban multicultural)
March 8, 2009 – 12:08 am
links for 2009-03-06
Smart Marketers Advertise During A Recession. You Should Too
This time held adage still holds true today.
(tags: recession ads marketers)
Take The Poll: Is Twitter Your Search Engine Alternative?
Nice read on twitter as being an alternative search engine to the established search engines.
(tags: twitter search)
March 7, 2009 – 12:08 am
links for 2009-03-04
New guidelines on behavioural ads
(tags: behavioral ads UK European Commision BT)
March 5, 2009 – 12:10 am
links for 2009-02-24
Ad Networks Are Transforming Online Advertising
Networks that buy space on lots of tiny sites are changing the business—and putting pressure on ad rates
February 25, 2009 – 12:09 am
links for 2009-02-23
Ad Networks Are Transforming Online Advertising
Networks that buy space on lots of tiny sites are changing the business—and putting pressure on ad rates
How to Win the Diversity Battle
(tags: ad agencies diversity multi cultural Nancy Hill Jo Muse)
Advertising is Getting a New School
"The buying power of African-Americans is expected to exceed a trillion — yes, trillion [...]
February 24, 2009 – 12:11 am
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