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	<title>Pamoja Media &#124; African Internet marketing agency &#124; African brands &#124; advertising in Africa &#187; Great Read</title>
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		<title>Harvard’s Professor Michael Porter to address Tony Elumelu Foundation Interns</title>
		<link>http://pamojamedia.com/2011/07/harvard%e2%80%99s-professor-michael-porter-to-address-tony-elumelu-foundation-interns/</link>
		<comments>http://pamojamedia.com/2011/07/harvard%e2%80%99s-professor-michael-porter-to-address-tony-elumelu-foundation-interns/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 08:40:38 +0000</pubDate>
		<dc:creator>pamojablog</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Great Read]]></category>
		<category><![CDATA[Ukulima]]></category>
		<category><![CDATA[africa]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://pamojamedia.com/?p=975</guid>
		<description><![CDATA[ The Tony Elumelu Foundation (TEF) last Friday announced that its Founding Patron and renowned Harvard Business School Professor Michael E. Porter, will participate in workshops and address the Foundation’s first class of interns, capping the inaugural African Markets Internship Programme (tonyAMIP) that has placed some of the world’s brightest young business students in executive [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><a href="http://pamojamedia.com/wp-content/uploads/2011/07/tony-elumelu.jpg"><img class="aligncenter size-full wp-image-976" title="tony-elumelu" src="http://pamojamedia.com/wp-content/uploads/2011/07/tony-elumelu.jpg" alt="" width="402" height="500" /></a> The<a href="http://tonyelumelufoundation.org" target="_blank"> Tony Elumelu Foundation (TEF)</a> last Friday announced that its Founding Patron and renowned Harvard Business School Professor Michael E. Porter, will participate in workshops and address the Foundation’s first class of interns, capping the inaugural African Markets Internship Programme (tonyAMIP) that has placed some of the world’s brightest young business students in executive suites in African owned businesses across the continent.</p>
<p>Professor Porter, recognised as the father of the modern strategy field and ranked globally as the most influential thinker on management and competitiveness, will speak at the TEF programme’s session-ending events on Sunday afternoon, August 7, 2011.</p>
<p>Professor Porter will lead two strategy workshops with the interns and the host business CEOs in which they will discuss their projects and lessons from the programme before the group and receive feedback, thoughts and strategic consultation on the way forward. The sessions will include a focus on the industries represented in the 2011 programme—media, agriculture, private equity.</p>
<p>“Our African Markets Internship Programme combines two ingredients that could put Africa on the fast-track to transformation: top-tier students whose talents we bring to bear in the world’s fastest-growing markets and the world’s keenest business minds, such as Michael Porter, whose ideas have shaped national markets and triggered regional development,” said Founder of TEF and Chairman of Heirs Holdings Tony O. Elumelu, MFR. “It is unique in Africa.”</p>
<p>AMIP is a 10-week internship programme, pairing students from Africa’s top business schools with students from elite business schools in Europe and the United States. The interns participate in intensive, highly structured programmes at fast growing African owned firms.</p>
<p>In his keynote address, on “Creating Shared Value,” Porter will discuss his paradigms on operating business efficiently and solving social challenges, which can be applied to the 10-week projects the interns worked on, as well as work with the host businesses CEOs to think through strategies to overcome industry and environmental challenges in the different regions of the continent.</p>
<p>“Over the next few years, Africa will approach a turning point in its economic development,” Porter said. “Its key business leaders could reinvent capitalism on both a local and continental scale if they are able to unleash innovation to drive growth in this region’s economies. As such, the fate of Africa rests upon the shoulders of a new generation of entrepreneurs and visionary corporate leaders.”</p>
<p>According to Efe Odeleye, programme manager for TEF’s AMIP, “This new generation of entrepreneurs and business leaders can be found at both ends of AMIP, as interns and host businesses. They represent the diversity and depth of African innovation and talent, and also demonstrate the interest of top business students from outside the continent in making contributions to Africa’s growth through the private sector.”</p>
<p>This diversity can be observed through the different projects the interns have embarked on. Over her internship in Nigeria, Julia Otis, a Yale School of Management first year student, interned with NN24 where she undertook an extensive market study to determine the cable news station’s audience, reach and perception in their quest to become “the African CNN”. Julia has rolled her market study into broader analyses that projects NN24’s outlook, and makes recommendations to the management team on the way forward. CEO of NN24, Anthony Dara, called her work “critical, timely and key to redefining our image and honing our viewership base.”</p>
<p>In all, 11 host businesses in Lagos, Nigeria, Accra, Ghana and Nairobi, Kenya, all led by individuals in their thirties or forties, have added capacity, knowledge, and in some cases, financing to their businesses as a result of the programme. In Lagos, Brandeis University International Business School first-year student and banker, Azuka Okofu, helped his host business, E-Motion Advertising to close a multi-million dollar investment deal with the Swiss government. E-Motion controls prime advertising real estate along four kilometers of one of Lagos’ most valuable expressways that cuts through the heart of the commercial center, Victoria Island. “We could not have done it without him” remarked CEO Simdul Shagaya.</p>
<p>In Nairobi, Christian Haukaas, 2011 IESE graduate, worked with two of Kenya’s leading innovative young companies, Craft Silicon and Pamoja Media. Christian performed a market study and business plan consultancy for Craft Silicon, which provides backend business solutions for banking institutions in more than 30 countries worldwide. While at <a href="http://pamojamedia.com" target="_blank">Pamoja Media</a>, Christian has worked to construct an <a href="http://pamojamedia.com/2011/07/the-ukulima-challenge/" target="_blank">innovative mobile-accessible platform</a> to help improve yields for smallholder farmers throughout Kenya. Joshua Wanyama, CEO of Pamoja and TED Fellow, has turned the web advertising agency into a multi-purpose firm, creatively bringing his company’s technical savvy to bear on Kenya’s agricultural realities.</p>
<p>Cameroonian AMIP intern, Zekebweliwai Geh, Harvard Kennedy School first year, who brings experience from his work at the IFC to Injaro Investments, a Ghanaian private equity firm with a presence in a few of West Africa’s English and French speaking countries. Zeke is working on deals that expand the number of impact investments in the region. “Zeke’s keen understanding of finance, dexterity with models, and holistic developmental underpinning is making him a effective team member when it comes to Injaro’s impact investment deals, regardless of whether they’re in in Ghana or Burkina Faso,” says Jerry Parkes, MD of Injaro Investments.</p>
<p>Harvard Business Review recently <a href="http://blogs.hbr.org/cs/2011/07/what_tomorrows_leaders_are_learning_in_africa_right_now.html" target="_blank">featured a blog</a> from Tony O. Elumelu, MFR, “What Tomorrow’s Leaders Are Learning in Africa Right Now”, about TEF’s AMIP and the critical need for Africa to establish leadership in home markets first.</p>
<p>Through TEF and Heirs Holdings, Elumelu uses his experience and resources to spur African development. The internship programme, for example, seeks to infuse the private sector with business talent that serves African interests by using market tools to solve these problems while meeting demand in burgeoning markets.</p>
<p>“Professor Porter’s commentary and his ideas can only drive home the significance of the interns’ life-altering experiences, which included making executive presentations and contributing to decision making processes at host companies,” said the Foundation’s CEO, Dr. Wiebe Boer. “The internship creates a pipeline of talent to serve Africa’s interests and opens recruitment opportunities for African firms. The internship also takes on global significance. If the interns decide to leave Africa, their experiences will be transferable to emerging markets worldwide.”</p>
<p>&#8230;&#8230;&#8230;&#8230;</p>
<p>Original post from the <a href="http://www.worldstagegroup.com/worldstage/index.php?&amp;id=3215&amp;active=news" target="_blank">World Stage Group website</a><br />
Image from the <a href="http://whartonafrica.com/wabf/speakers/tony-elumelu/tony-elumelu-2/" target="_blank">Wharton Africa Business Forum</a></p>
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		<title>Challenges Faced by ICT Companies and Investors&#8230;</title>
		<link>http://pamojamedia.com/2011/03/challenges-faced-by-ict-companies-and-investors/</link>
		<comments>http://pamojamedia.com/2011/03/challenges-faced-by-ict-companies-and-investors/#comments</comments>
		<pubDate>Tue, 01 Mar 2011 07:06:40 +0000</pubDate>
		<dc:creator>Brian Mungei</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Great Read]]></category>
		<category><![CDATA[ict]]></category>
		<category><![CDATA[impact investing]]></category>
		<category><![CDATA[mungei]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[web strategy]]></category>

		<guid isPermaLink="false">http://pamojamedia.com/?p=789</guid>
		<description><![CDATA[Over the weekend, I finally got a chance to go through the entire report by the task-force appointed by the Capital Markets Authority  in Kenya on Impact Investing. (view previous post). I was particularly impressed with what the task force had brought forth the challenges to both the ICT companies and financiers faced. In the [...]]]></description>
			<content:encoded><![CDATA[<p>Over the weekend, I finally got a chance to go through the entire report by the task-force appointed by the Capital Markets Authority  in Kenya on Impact Investing. (<a href="http://pamojamedia.com/2011/02/impact-investment-challenges-opportunities-in-the-east-africa-ict-sector-report/" target="_blank">view previous post</a>). I was particularly impressed with what the task force had brought forth the challenges to both the ICT companies and financiers faced. In the part of developers and entrepreneurs, one of the most notable restriction was limited incubation and project preparation facilities. However, there are some initiatives that have taken to addressing this issue through the creation open spaces such as the <a href="http://ihub.co.ke/" target="_blank">iHub</a> and the <a href="http://nailab.co.ke/" target="_blank">NaiLab</a>. Developers have discovered the power of collaboration on executing and marketing of projects and have decided to explore it. Nway, here&#8217;s a brief run down of the main challenges:</p>
<ul>
<li> Business related challenges – many of the businesses on the ICT sector are still young. Not easy to find established and stable firms in the region as yet. Considered high risk opportunities for investors.</li>
<li> Venture fund related challenges – Lengthy process of setting up venture funds and most face double taxation by the governments hence the move to registering in Mauritius to counter this.</li>
<li> Due diligence related challenges – Lack of in-house ICT business experts to hold valuation and assess the value of ICT projects</li>
<li> Limited enterprise clustering – most ICT businesses in the region are segmented and widespread geographically thus reaping minimal benefits that come out of collaboration</li>
<li> Lack of exit strategy – Restrictive and limited exit avenues due to stringent policy frameworks</li>
</ul>
<p>The report went on to further dissect and explain more the situations and existing issues that are some of the leading challenges such as our culture of buyouts, lack of angel investor network, issues with taxation and solvency regulations.</p>
<p>Fortunately, the report also gives comprehensive recommendations on the potential interventions to the aforementioned challenges which cover exit strategy, set up of incubation projects, development of a business angel network, set up of fund for funds and policy and regulation reforms. A lot has been in done in terms of ideas generated, programming and support to the ICT sector by the governments and individuals. In my view, this report gives both investors and entrepreneurs a complete view of what should be done to take the sector to the next level of growth.</p>
<p><span style="color: #003300"><strong>What does this all mean for your business?</strong></span><br />
The upsurge in support for the sector will most definitely see an increase in the adoption of internet due to the expected increase in homegrown technological solutions to local problems. What this means for your business or for the society in large is up to your imagination. But if you ask me, all I see is a major opportunity for any business to strategically position itself within the online market. Your company&#8217;s biggest strength will be its online strategy. <a href="http://pamojamedia.com/strategy/" target="_blank">Get a web strategy</a> that takes into account the current happenings in the market and in the technology world to give a you an edge in terms of positioning your brand by factoring in its growth together with how the ICT sector is growing. For any business, playing catch up is never really a cheap nor pleasant experience. <a href="http://pamojamedia.com/contact-us/" target="_blank">Talk to us today</a>.</p>
<p>Read the <a href="http://pamojamedia.com/wp-content/uploads/2011/02/Impact-Investing-Challenges-Opportunities-In-The-East-African-ICT-Sector.pdf" target="_blank">full report here</a> and give us your views on what it means for businesses in the region.</p>
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		<title>links for 2009-03-21</title>
		<link>http://pamojamedia.com/2009/03/links-for-2009-03-21/</link>
		<comments>http://pamojamedia.com/2009/03/links-for-2009-03-21/#comments</comments>
		<pubDate>Sun, 22 Mar 2009 00:06:26 +0000</pubDate>
		<dc:creator>pamojablog</dc:creator>
				<category><![CDATA[Great Read]]></category>

		<guid isPermaLink="false">http://pamojamedia.com/blog/2009/03/links-for-2009-03-21/</guid>
		<description><![CDATA[

Is Market Segmentation Simply Discrimination in Disguise?


]]></description>
			<content:encoded><![CDATA[<ul class="delicious">
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<div class="delicious-link"><a href="http://adage.com/bigtent/post.php?article_id=135400">Is Market Segmentation Simply Discrimination in Disguise?</a></div>
</li>
</ul>
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		<title>links for 2009-03-09</title>
		<link>http://pamojamedia.com/2009/03/links-for-2009-03-09/</link>
		<comments>http://pamojamedia.com/2009/03/links-for-2009-03-09/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 00:11:45 +0000</pubDate>
		<dc:creator>pamojablog</dc:creator>
				<category><![CDATA[Great Read]]></category>

		<guid isPermaLink="false">http://pamojamedia.com/blog/2009/03/links-for-2009-03-09/</guid>
		<description><![CDATA[

Ad Recession Brings on the Belly Fat


Portals, Social Networks Lose Share in Razorfish Ad-Spending Study
(tags: razorfish ad spending vertical networks social influence marketing ESPN Yahoo!)


]]></description>
			<content:encoded><![CDATA[<ul class="delicious">
<li>
<div class="delicious-link"><a href="http://adage.com/digital/article.php?article_id=135115">Ad Recession Brings on the Belly Fat</a></div>
</li>
<li>
<div class="delicious-link"><a href="http://adage.com/digital/article.php?article_id=135095">Portals, Social Networks Lose Share in Razorfish Ad-Spending Study</a></div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/pamojamedia/razorfish">razorfish</a> <a href="http://delicious.com/pamojamedia/ad">ad</a> <a href="http://delicious.com/pamojamedia/spending">spending</a> <a href="http://delicious.com/pamojamedia/vertical">vertical</a> <a href="http://delicious.com/pamojamedia/networks">networks</a> <a href="http://delicious.com/pamojamedia/social">social</a> <a href="http://delicious.com/pamojamedia/influence">influence</a> <a href="http://delicious.com/pamojamedia/marketing">marketing</a> <a href="http://delicious.com/pamojamedia/ESPN">ESPN</a> <a href="http://delicious.com/pamojamedia/Yahoo%21">Yahoo!</a>)</div>
</li>
</ul>
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		<title>links for 2009-03-07</title>
		<link>http://pamojamedia.com/2009/03/links-for-2009-03-07/</link>
		<comments>http://pamojamedia.com/2009/03/links-for-2009-03-07/#comments</comments>
		<pubDate>Sun, 08 Mar 2009 00:08:21 +0000</pubDate>
		<dc:creator>pamojablog</dc:creator>
				<category><![CDATA[Great Read]]></category>

		<guid isPermaLink="false">http://pamojamedia.com/blog/2009/03/links-for-2009-03-07/</guid>
		<description><![CDATA[

6511: Honda Goes Hip Hop.
Honda just launched an ad campaign that features unsigned rapper Mickey Factz on rhymes/reasons for buying a Honda Accord.
(tags: honda hip hop urban multicultural)


]]></description>
			<content:encoded><![CDATA[<ul class="delicious">
<li>
<div class="delicious-link"><a href="http://feedproxy.google.com/~r/Multicultclassics/~3/lMwrmG7d9_0/6511-honda-goes-hip-hop.html">6511: Honda Goes Hip Hop.</a></div>
<div class="delicious-extended">Honda just launched an ad campaign that features unsigned rapper Mickey Factz on rhymes/reasons for buying a Honda Accord.</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/pamojamedia/honda">honda</a> <a href="http://delicious.com/pamojamedia/hip">hip</a> <a href="http://delicious.com/pamojamedia/hop">hop</a> <a href="http://delicious.com/pamojamedia/urban">urban</a> <a href="http://delicious.com/pamojamedia/multicultural">multicultural</a>)</div>
</li>
</ul>
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		<title>links for 2009-03-06</title>
		<link>http://pamojamedia.com/2009/03/links-for-2009-03-06/</link>
		<comments>http://pamojamedia.com/2009/03/links-for-2009-03-06/#comments</comments>
		<pubDate>Sat, 07 Mar 2009 00:08:50 +0000</pubDate>
		<dc:creator>pamojablog</dc:creator>
				<category><![CDATA[Great Read]]></category>

		<guid isPermaLink="false">http://pamojamedia.com/blog/2009/03/links-for-2009-03-06/</guid>
		<description><![CDATA[

Smart Marketers Advertise During A Recession. You Should Too
This time held adage still holds true today.
(tags: recession ads marketers)


Take The Poll: Is Twitter Your Search Engine Alternative?
Nice read on twitter as being an alternative search engine to the established search engines.
(tags: twitter search)


]]></description>
			<content:encoded><![CDATA[<ul class="delicious">
<li>
<div class="delicious-link"><a href="http://feedproxy.google.com/~r/adrants/~3/lzfi1t6NXMs/smart-marketers-advertise-during-a.php">Smart Marketers Advertise During A Recession. You Should Too</a></div>
<div class="delicious-extended">This time held adage still holds true today.</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/pamojamedia/recession">recession</a> <a href="http://delicious.com/pamojamedia/ads">ads</a> <a href="http://delicious.com/pamojamedia/marketers">marketers</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://searchengineland.com/twitter-search-alternative-poll-16786">Take The Poll: Is Twitter Your Search Engine Alternative?</a></div>
<div class="delicious-extended">Nice read on twitter as being an alternative search engine to the established search engines.</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/pamojamedia/twitter">twitter</a> <a href="http://delicious.com/pamojamedia/search">search</a>)</div>
</li>
</ul>
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		<title>links for 2009-03-04</title>
		<link>http://pamojamedia.com/2009/03/links-for-2009-03-04/</link>
		<comments>http://pamojamedia.com/2009/03/links-for-2009-03-04/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 00:10:47 +0000</pubDate>
		<dc:creator>pamojablog</dc:creator>
				<category><![CDATA[Great Read]]></category>

		<guid isPermaLink="false">http://pamojamedia.com/blog/2009/03/links-for-2009-03-04/</guid>
		<description><![CDATA[

New guidelines on behavioural ads
(tags: behavioral ads UK European Commision BT)


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			<content:encoded><![CDATA[<ul class="delicious">
<li>
<div class="delicious-link"><a href="http://news.bbc.co.uk/2/hi/technology/7921996.stm">New guidelines on behavioural ads</a></div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/pamojamedia/behavioral">behavioral</a> <a href="http://delicious.com/pamojamedia/ads">ads</a> <a href="http://delicious.com/pamojamedia/UK">UK</a> <a href="http://delicious.com/pamojamedia/European">European</a> <a href="http://delicious.com/pamojamedia/Commision">Commision</a> <a href="http://delicious.com/pamojamedia/BT">BT</a>)</div>
</li>
</ul>
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		<title>links for 2009-02-25</title>
		<link>http://pamojamedia.com/2009/02/links-for-2009-02-25/</link>
		<comments>http://pamojamedia.com/2009/02/links-for-2009-02-25/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 00:10:40 +0000</pubDate>
		<dc:creator>pamojablog</dc:creator>
				<category><![CDATA[Great Read]]></category>

		<guid isPermaLink="false">http://pamojamedia.com/blog/2009/02/links-for-2009-02-25/</guid>
		<description><![CDATA[

Why the Click Is the Wrong Metric for Online Ads


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			<content:encoded><![CDATA[<ul class="delicious">
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<div class="delicious-link"><a href="http://adage.com/digital/article.php?article_id=134787">Why the Click Is the Wrong Metric for Online Ads</a></div>
</li>
</ul>
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		<title>links for 2009-02-24</title>
		<link>http://pamojamedia.com/2009/02/links-for-2009-02-24/</link>
		<comments>http://pamojamedia.com/2009/02/links-for-2009-02-24/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 00:09:49 +0000</pubDate>
		<dc:creator>pamojablog</dc:creator>
				<category><![CDATA[Great Read]]></category>

		<guid isPermaLink="false">http://pamojamedia.com/blog/2009/02/links-for-2009-02-24/</guid>
		<description><![CDATA[

Ad Networks Are Transforming Online Advertising
Networks that buy space on lots of tiny sites are changing the business&#38;mdash;and putting pressure on ad rates


]]></description>
			<content:encoded><![CDATA[<ul class="delicious">
<li>
<div class="delicious-link"><a href="http://www.businessweek.com/magazine/content/09_09/b4121048726676.htm">Ad Networks Are Transforming Online Advertising</a></div>
<div class="delicious-extended">Networks that buy space on lots of tiny sites are changing the business&amp;mdash;and putting pressure on ad rates</div>
</li>
</ul>
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		<title>links for 2009-02-23</title>
		<link>http://pamojamedia.com/2009/02/links-for-2009-02-23/</link>
		<comments>http://pamojamedia.com/2009/02/links-for-2009-02-23/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 00:11:23 +0000</pubDate>
		<dc:creator>pamojablog</dc:creator>
				<category><![CDATA[Great Read]]></category>

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		<description><![CDATA[

Ad Networks Are Transforming Online Advertising
Networks that buy space on lots of tiny sites are changing the business&#38;mdash;and putting pressure on ad rates


How to Win the Diversity Battle
(tags: ad agencies diversity multi cultural Nancy Hill Jo Muse)


Advertising is Getting a New School
&#34;The buying power of African-Americans is expected to exceed a trillion &#8212; yes, trillion [...]]]></description>
			<content:encoded><![CDATA[<ul class="delicious">
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<div class="delicious-link"><a href="http://www.businessweek.com/magazine/content/09_09/b4121048726676.htm">Ad Networks Are Transforming Online Advertising</a></div>
<div class="delicious-extended">Networks that buy space on lots of tiny sites are changing the business&amp;mdash;and putting pressure on ad rates</div>
</li>
<li>
<div class="delicious-link"><a href="http://adage.com/article.php?article_id=134776">How to Win the Diversity Battle</a></div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/pamojamedia/ad">ad</a> <a href="http://delicious.com/pamojamedia/agencies">agencies</a> <a href="http://delicious.com/pamojamedia/diversity">diversity</a> <a href="http://delicious.com/pamojamedia/multi">multi</a> <a href="http://delicious.com/pamojamedia/cultural">cultural</a> <a href="http://delicious.com/pamojamedia/Nancy">Nancy</a> <a href="http://delicious.com/pamojamedia/Hill">Hill</a> <a href="http://delicious.com/pamojamedia/Jo">Jo</a> <a href="http://delicious.com/pamojamedia/Muse">Muse</a>)</div>
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<div class="delicious-link"><a href="http://brandnoise.typepad.com/brand_noise/2008/02/advertising-is.html">Advertising is Getting a New School</a></div>
<div class="delicious-extended">&quot;The buying power of African-Americans is expected to exceed a trillion &#8212; yes, trillion &#8212; dollars over the next several years, yet they represent less than five percent of the advertising industry workforce,&quot; Markowitz said today, in a statement. &quot;This school will go a long way in preparing our very talented and creative communities of color for exciting and very lucrative careers in advertising and marketing.&quot;</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/pamojamedia/black">black</a> <a href="http://delicious.com/pamojamedia/africanamerican">africanamerican</a> <a href="http://delicious.com/pamojamedia/advertising">advertising</a>)</div>
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