Even though social media marketing is an inexpensive and measurable method of building and maintain an enthusiastic online community that will boost your brand, one fact you have to remember that this community is composed of human beings and exciting content is what will keep them engaged with your brand.
Below are 5 ways you can [...]
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Category Archives: Banner Advertising
Five Basic Social Media Marketing Tactics
September 23, 2011 – 5:26 pm
Popular Social Media Sites and their Relevance to your Business
A well-planned social media marketing strategy will contribute to your company’s online marketing success.
One of best websites you should definitely include in your social marketing efforts is Facebook. This social network currently boasts 750 million active members worldwide. Half of them spend approximately one hour daily updating their statuses, posting photographs and video links, and [...]
September 19, 2011 – 5:57 pm
Online advertising: Pricing in Kenya
When web advertising first occurred, the industry was so young and immature that everyone relied on old print models to determine cost. That meant that the more prestigious a site name was, the more one could charge for that real estate regardless of the popularity or value of the traffic such a site brought. Similar [...]
June 16, 2009 – 3:15 am
TED Fellows Video
Pamoja Media was honored by TED when they picked Joshua Wanyama to participate in the 2009 TED conference in Long Beach, CA. A new list for the TED Global conference in Oxford, England has been named. You can find the list at this link. Please check the video below to discover what the TED Fellows [...]
June 7, 2009 – 7:04 pm
Display Boosts Search Performance
Culled from eMarketer
Display and search are directly correlated, judging by a Specific Media study of comScore data. Brand- and segment-related searches (for cars, automakers and vehicle classes) jumped by more than 100% in several categories after consumers were exposed to display ads for those brands.
“Display advertising significantly impacts search, site visitation and engagement,” said Chris [...]
January 2, 2009 – 4:11 am
comScore's golden measure
comScore (Nasdaq: SCOR) just released a new report researching the impact of banner advertising. Traditionally, banner ads have been tracked using click-throughs (the number of times a site visitor clicks on a banner and is directed to an advertiser’s website).
comScore has found that banner ads actually have similar impacts to print ads. The report states [...]
November 20, 2008 – 2:28 pm
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