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When web advertising first occurred, the industry was so young and immature that everyone relied on old print models to determine cost. That meant that the more prestigious a site name was, the more one could charge for that real estate regardless of the popularity or value of the traffic such a site brought. Similar [...]
Category Archives: Banner Advertising
Online advertising: Pricing in Kenya
June 16, 2009 – 3:15 am
TED Fellows Video
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Pamoja Media was honored by TED when they picked Joshua Wanyama to participate in the 2009 TED conference in Long Beach, CA. A new list for the TED Global conference in Oxford, England has been named. You can find the list at this link. Please check the video below to discover what the TED Fellows [...]
June 7, 2009 – 7:04 pm
Display Boosts Search Performance
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Culled from eMarketer
Display and search are directly correlated, judging by a Specific Media study of comScore data. Brand- and segment-related searches (for cars, automakers and vehicle classes) jumped by more than 100% in several categories after consumers were exposed to display ads for those brands.
“Display advertising significantly impacts search, site visitation and engagement,” said Chris [...]
January 2, 2009 – 4:11 am
comScore's golden measure
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comScore (Nasdaq: SCOR) just released a new report researching the impact of banner advertising. Traditionally, banner ads have been tracked using click-throughs (the number of times a site visitor clicks on a banner and is directed to an advertiser’s website).
comScore has found that banner ads actually have similar impacts to print ads. The report states [...]
November 20, 2008 – 2:28 pm
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