Even though social media marketing is an inexpensive and measurable method of building and maintain an enthusiastic online community that will boost your brand, one fact you have to remember that this community is composed of human beings and exciting content is what will keep them engaged with your brand.
Below are 5 ways you can [...]
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Category Archives: Blog
Five Basic Social Media Marketing Tactics
September 23, 2011 – 5:26 pm
Why Social Media Marketing for Kenyan SMEs?
Kenya’s current economic weather is hostile to businesses, particularly SMEs. The wobbling shilling (currently converting at 97.58 to the US$, having lost 19% of its value since January 2011), rising fuel, raw material and electricity prices are some factors that make running your SME nightmarish.
Despite those and other hazards in your business environment, your [...]
September 22, 2011 – 7:08 pm
Harvard’s Professor Michael Porter to address Tony Elumelu Foundation Interns
The Tony Elumelu Foundation (TEF) last Friday announced that its Founding Patron and renowned Harvard Business School Professor Michael E. Porter, will participate in workshops and address the Foundation’s first class of interns, capping the inaugural African Markets Internship Programme (tonyAMIP) that has placed some of the world’s brightest young business students in executive [...]
July 25, 2011 – 11:40 am
Video: Building a Global Coalition of Social Entrepreneurs
Our CEO, Joshua Wanyama (@wanyama) gives a talk on building a global coalition of social entrepreneurs using the power of social networks and new media at the Global Peace Convention (GPC) 2010.
The GPC offers a world-level platform to share best practices and develop collaborative strategies in areas of community service, education, health care, [...]
April 15, 2011 – 11:52 am
Centre for Health Solutions (Kenya) launches new website
Centres for Health Solutions (CHS) Kenya is a newly-registered Kenyan NGO whose goal is to strengthen public health programs with specific emphasis on HIV prevention care and treatment, TB and malaria. The organization recently held its official launch (on February 25th, 2011) in Nairobi and was attended by CHS partners who included government officials, local [...]
March 17, 2011 – 8:15 pm
Challenges Faced by ICT Companies and Investors…
Over the weekend, I finally got a chance to go through the entire report by the task-force appointed by the Capital Markets Authority in Kenya on Impact Investing. (view previous post). I was particularly impressed with what the task force had brought forth the challenges to both the ICT companies and financiers faced. In the [...]
March 1, 2011 – 10:06 am
Impact Investment Challenges Opportunities in the East Africa ICT Sector – report
On Thursday 24th February 2011, the Capital Markets Authority of Kenya (CMA) launched a report on Impact Investing on ICT in the East African region. Funded by the Rockefeller Foundation (who we currently working with on developing an online platform for Climate Exchange Network for Africa), the CMA established a task force whose main work [...]
February 26, 2011 – 1:29 pm
Trends and Activities of Twitter in Kenya – 2010 Diary
The year 2010 saw one of the biggest surge in both individuals and Kenyan organizations joining Twitter thus giving a clear indication of the current growth the country is experiencing in the social media sector. Here are some of the main highlights:
January
I truly cant remember much about January. Its always the hectic month with too [...]
January 6, 2011 – 2:05 pm
State of the Mobile Web, October 2010: Focus on Africa
(Image courtesy of Abul Hussain)
Once again the guys at Opera have released the ever impressive and highly comprehensive mobile-web use statistics; State of the Mobile Web (SMW) report. Unlike the one released in June that primarily focused on Africa, the October 2010 edition provides a more global look at the trends and usage statistics of mobile [...]
November 25, 2010 – 8:19 pm
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