Tandaza Technologies, the mobile applications development subsidiary of Pamoja Media, launched Payuka today at the Android marketplace.
I spoke to Comark Maloba, chief technical officer at Pamoja Media and also the brains behind Payuka, about well, the app! Excerpts.
When did you come up with the Payuka idea?
It was around September 2011. Two things contributed to the [...]
Evidence that Kenya is a cash obese economy is overwhelming: notices in cafés instruct you to pay first before you place your order and also remind you that they don’t provide credit, matatu conductors place currency notes between their index and middle fingers, banks resemble war zones when armed policemen escort cash carrying vans to [...]
Today’s post finalises Joshua Wanyama’s views on the state of e-commerce in Kenya. It’s a continuation of where Part 1 ended. Read on.
Google recently launched the Kenyan Business Online initiative to encourage Kenyan companies to build their own free websites. Does this mean that without such initiatives from [...]
It’s now become a badge of cool for Kenyan companies to include their social media contacts in their publicity materials, never mind the fact that some of them rarely update their content! Anyway, a social media presence is an acknowledgement of the importance of these spaces for long-term brand awareness, building and customer engagement.
Unfortunately, for [...]
Once a Website starts using ‘Christmas’ in its marketing messages, then that’s enough evidence that the festive season is on.
Unfortunately, there are no statistics available regarding the amount Kenyans spend online during the festive season, but Americans spent $36.4 billion (over Kshs 3 trillion) online in 2010 during the holiday season until Christmas Eve. Even [...]
Our November 1 post celebrated the first batch of the 2011 Top 100 Mid-sized Companies which have established a Web/social media presence.
Today’s post highlights the second and final batch. Kudos to those Kenyan SMEs that understand the importance of Internet/social media marketing (and don’t forget to constantly update and vary your content). But for those [...]
Businesses try all manner of tactics to increase sales during the festive season: from raffles to promotions to discounts to roadshows to increased mentions on popular breakfast radio shows.
Festive season specific TV ads also increase, if not completely outshining other ads. But there is more that TV can do to catalyse your sales: home shopping. [...]
The Jomo Kenyatta University of Agriculture and Technology’s (JKUAT) Society of Computer Science and Information Technology (SCOSIT) held its SCOSIT hackathon between 28/10/11 and 29/10/11. The theme was: ‘Using selected APIs to build real world apps’.
Ukulima.net, developed by Pamoja Media, was one of the application programming interfaces (APIs) the JKUAT students developed applications for. The [...]
The last two Pamoja Media posts have outlined how SME owners can use social gaming and email marketing to boost their sales during the 2011 festive marketing season. However, we realise some of you may not want to rely sorely on metrics such as Facebook Insights or Google Analytics to measure your festival marketing results. [...]
Today, Pamoja Media’s blog post salutes 40 Kenyan 2011 Top 100 SMEs that have enlisted a Web presence in their marketing armour. Kudos to those who have gone further to establish LinkedIn pages and YouTube channels in addition to their Facebook and Twitter accounts. The next roll of honour will appear soon.
1) Jungle Nuts [...]
