Even though social media marketing is an inexpensive and measurable method of building and maintain an enthusiastic online community that will boost your brand, one fact you have to remember that this community is composed of human beings and exciting content is what will keep them engaged with your brand.
Below are 5 ways you can [...]
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Category Archives: Interactive
Five Basic Social Media Marketing Tactics
September 23, 2011 – 5:26 pm
Why Social Media Marketing for Kenyan SMEs?
Kenya’s current economic weather is hostile to businesses, particularly SMEs. The wobbling shilling (currently converting at 97.58 to the US$, having lost 19% of its value since January 2011), rising fuel, raw material and electricity prices are some factors that make running your SME nightmarish.
Despite those and other hazards in your business environment, your [...]
September 22, 2011 – 7:08 pm
Growth of Internet Marketing in Kenya
Last year, budget allocations and ad spending on online marketing surpassed that of the traditional media in the US. This is the direction our region is taking; but at a much faster rate than the West did. Just two years ago, over 60% of the activities carried online in Kenya would only have been considered [...]
September 22, 2011 – 6:37 pm
Popular Social Media Sites and their Relevance to your Business
A well-planned social media marketing strategy will contribute to your company’s online marketing success.
One of best websites you should definitely include in your social marketing efforts is Facebook. This social network currently boasts 750 million active members worldwide. Half of them spend approximately one hour daily updating their statuses, posting photographs and video links, and [...]
September 19, 2011 – 5:57 pm
State of the Mobile Web, October 2010: Focus on Africa
(Image courtesy of Abul Hussain)
Once again the guys at Opera have released the ever impressive and highly comprehensive mobile-web use statistics; State of the Mobile Web (SMW) report. Unlike the one released in June that primarily focused on Africa, the October 2010 edition provides a more global look at the trends and usage statistics of mobile [...]
November 25, 2010 – 8:19 pm
For Africa, Mobile Technology is the Future
The 18th of November 2010 saw the first ever CIO 100 awards take place at the exclusive Safari Park Hotel where the top ICT personalities and organizations were recognized for their contribution. The CIO100 is a premier awards event that brings to the limelight the innovation and hard work done by Chief Information Officers (CIOs) [...]
November 25, 2010 – 2:56 pm
Four main misconceptions Executives still have about social media marketing
A while back, I had an interesting discussion with a client with regards to the best way for her organization to have a an effective digital footprint. Our meeting went on well as we covered Internet strategy, website design and content, SEO and online advertising . But come social media and major doubts came into [...]
November 8, 2010 – 7:17 pm
Corporate Blogging in Kenya
Most blogs in Kenya are personal ones, many of the bloggers describe and offer their readers a glimpse into their lives, consequently they make for interesting reading. These are followed by political commentary blogs, what with the fascination with politics. Follow this with a couple of financial blogs, poetry blogs and technology blogs and you [...]
October 13, 2010 – 12:31 pm
Scaling Internet Growth in Africa
IT training for kids who live in the surrounding farm areas of Stutterheim outside East London in the Eastern Cape. South Africa. Photo: Trevor Samson / World Bank
It has been a famous rallying cry that Africa’s internet growth will continue skyrocketing. Research studies have proved the possibility of a viable market within certain countries [...]
June 12, 2009 – 3:39 am
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