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IT training for kids who live in the surrounding farm areas of Stutterheim outside East London in the Eastern Cape. South Africa. Photo: Trevor Samson / World Bank
It has been a famous rallying cry that Africa’s internet growth will continue skyrocketing. Research studies have proved the possibility of a viable market within certain countries [...]
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An interesting piece was done by White African on interactive marketing in Africa. This came about after a conversation he had with both Rob Stokes of Quirk Marketing and I. Since then I have been working at developing a blog conversation covering our experiences in Africa. Our aim is to get African corporations to start [...]
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White African writes, “Joshua Wanyama found himself in a bind. He had just moved back to Kenya after growing a successful web firm in the US.
Now he wanted to put Pamoja Media on the map in Africa, and he realized quite quickly that there was a major knowledge-gap in the interactive marketing space. [...]
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It has been a recurring theme since mid 2008, large corporations announcing forecast reductions and losses. Amidst this climate, the ad industry has also had its fair share of grim announcements.
But the silver lining for the ad industry may be ROI intensive ad campaigns. So while marketing departments may be cutting back on [...]
