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Salute to these Kenyan SMEs for practising Internet marketing (part 2)

Our November 1 post celebrated the first batch of the 2011 Top 100 Mid-sized Companies which have established a Web/social media presence.
Today’s post highlights the second and final batch. Kudos to those Kenyan SMEs that understand the importance of Internet/social media marketing (and don’t forget to constantly update and vary your content). But for those [...]

November 12, 2011 – 6:04 pm

Should Kenyan SMEs participate in group buying schemes?

No question about it, Kenyan shoppers are so price driven that even Citizen TV has dedicated a time slot every Sunday on its 9pm news bulleting to rate the various supermarkets’ prices for basic commodities. As a business owner you may have experienced this price psyche at work: Kenyan callers enquire about your goods’ or [...]

November 8, 2011 – 6:10 pm

Home shopping. Is it a viable avenue for festive season sales?

Businesses try all manner of tactics to increase sales during the festive season: from raffles to promotions to discounts to roadshows to increased mentions on popular breakfast radio shows.
Festive season specific TV ads also increase, if not completely outshining other ads. But there is more that TV can do to catalyse your sales: home shopping. [...]

November 7, 2011 – 7:26 pm

By Festus | Also posted in Information and Communications Technology | Tagged 2011 top Kenyan smes, bd africa top 100 Kenyan smes 2011, bd africa top 100 smes, bd africa top 100 smes 2011, Christmas discounts, Christmas offers, history of top 100 Kenyan smes awards, holiday offers, home shopping networks, home shopping TV in Kenya, KPMG top 100 Kenyan SMEs, kpmg top 100 smes, last minute xmas shopping, top 100 mid sized business, top 100 small and medium enterprises in Kenya, top 100 smes in Kenya, top Kenyan mid sized businesses, top Kenyan SMEs, TV Xmas adverts, xmas discounts | Comments (0)

Why SMEs should use email marketing this festive season

One word you can bet big brands will temporarily adopt into their vocabulary during this year’s festive marketing season is ‘discounts’. You will see it online, hear it on radio, watch it on TV. No problem, you as an SME owner are free to follow the pack, problem is unlike the big brands, you can’t [...]

November 3, 2011 – 7:10 pm

By Festus | Also posted in internet marketing | Tagged 2011 top Kenyan smes, bd africa top 100 Kenyan smes 2011, bd africa top 100 smes, bd africa top 100 smes 2011, customer relationship management, email campaigns, email database, email databases, email marketing, email marketing in Kenya, history of top 100 Kenyan smes awards, Internet marketing for African SMEs, Internet marketing for businesses, Internet marketing for Kenyan SMEs, internet marketing in kenya, internet marketing optimisation for business, KPMG top 100 Kenyan SMEs, kpmg top 100 smes, online marketing, social media, Social media CRM, social media marketing and business, social media marketing for SMEs, social media optimisation for Kenyan SMEs, top 100 mid sized business, top 100 small and medium enterprises in Kenya, top 100 smes in Kenya, top Kenyan mid sized businesses, top Kenyan SMEs, top small scale businesses | Comments (0)

How to improve the ranking of your website listing in search engines

Nowadays, getting higher rankings for your website in search engines is difficult enough, and the task isn’t assisted by prevailing perception that Google, the web’s dominant search engine; favours established brands’ results over SMEs when it brings up organic search results.
You probably think that the only way to compete with the big boys in the [...]

October 23, 2011 – 4:40 pm

By Festus | Tagged Content and SEO, content management, customer relationship management, Kenyan SMEs and SEO, Organic search, Search engine optimisation, Search Engine Optimization for businesses, Search Engine Optimization tactics, SEO for African online businesses, SEO for African SMEs, SEO for Kenyan SMEs, social media marketing, web content | Comments (0)

Compliments to Pamoja Media courtesy of these clients

Today being Mashujaa Day, Pamoja Media East Africa is pleased to honour some of her ‘mashujaa’ who have recently assisted the company’s abilities and reputation gain traction.
The first PMEA shujaa is Comark Maloba, the Chief Technology Officer, who represented the company in Mozambique between 10th October 2011 and 14th [...]

October 20, 2011 – 12:00 am

By Festus | Also posted in Information and Communications Technology | Tagged African agricultural research websites, Agricultural research websites in Africa, agriculture, Biogas, Biogas energy in Africa, capacity building Africa's agriculture, Crowd sourcing, customer relationship management, Environmental conservation initiatives in Africa, Green technologies adoption in Africa, Green technologies in Africa, internet marketing, Renewable energy, Renewable energy in Africa, Renewable sources of energy in Africa, research and development, research and development in Africa, sustainable rural development, web development, web pr, web strategy | Comments (0)

What your email marketing messages should have before you hit ’send’

First, your subject copy should accurately describe the content. An inaccurate description such as ‘survey’ or a blank subject line will earn your email a delete action or a permanent spot in the spam folder. Furthermore, words like ‘win,’ and ‘free’ are now instant magnets for filters, so avoid including them in your subject lines. [...]

October 18, 2011 – 6:41 pm

By Festus | Also posted in Information and Communications Technology | Tagged advertising, customer relationship management, internet marketing, Internet marketing for African SMEs, Internet marketing for businesses, Internet marketing for Kenyan SMEs, internet marketing optimisation for business, online marketing, social media marketing, social media marketing and business, social media marketing for SMEs, social media marketing tactics, social media optimisation for Kenyan SMEs | Comments (0)

You have one new message

In the current Internet marketing climate, email marketing isn’t getting heavy rotation as SEO, paid search and social media marketing.
Two reasons could be the cause: due to the spamming menace as you need permission from your potential customer before you deliver your email into his inbox otherwise your email marketing message will land in the [...]

October 17, 2011 – 5:50 pm

By Festus | Also posted in Branding | Tagged advertising, customer relationship management, internet marketing, Internet marketing for African SMEs, Internet marketing for businesses, Internet marketing for Kenyan SMEs, internet marketing in kenya, internet marketing optimisation for business, online marketing | Comments (0)

Will Kenyan brands utilise these statistics?

Kenyan brand marketers, especially in the FMCG arena, have resorted to various tactics to retain and hopefully grow their current customer base which has slashed their spending because of the weak shilling.
Road shows, raffles, discounts and associations with issues such as personal hygiene are some of the tools brands are utilising to maintain space in [...]

October 14, 2011 – 6:20 pm

By Festus | Also posted in Information and Communications Technology | Tagged Bandwidth prices in Kenya, customer relationship management, EASSY Internet sea cable, How many Kenyans have Internet access?, internet access in Kenya, internet marketing, Internet marketing for African SMEs, Internet marketing for businesses, Internet marketing for Kenyan SMEs, internet marketing in kenya, internet marketing optimisation for business, Internet users in Kenya, online marketing, Seacom cable | Comments (2)

Kenya’s depreciating currency and its gigabyte effects on Internet marketing

The effects of the continuing depreciation of the Kenya shilling have been felt by the entire economy. Oil importers, manufacturers and consumers are paying more because imported components and finished products and services have become expensive. On the other hand, exporters of horticultural produce and the tourism sector are benefitting because [...]

October 13, 2011 – 1:01 pm

By Festus | Also posted in Information and Communications Technology | Tagged Bandwidth prices in Kenya, Central Bank of Kenya, EASSY Internet sea cable, Innternet villages in Kenya, Internet access fees in Kenya, internet access in Kenya, internet accessibility in Africa, internet marketing, Internet marketing for African SMEs, Internet marketing for businesses, Internet marketing for Kenyan SMEs, internet marketing in kenya, internet marketing optimisation for business, Kenya shilling depreciation, Kenya shilling/dollar exchange rate, mobile marketing, Mobile money payments, mobile technology, mobile trends, Mobile wallet, Seacom cable | Comments (2)

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Category Archives: marketing

Salute to these Kenyan SMEs for practising Internet marketing (part 2)

Home shopping. Is it a viable avenue for festive season sales?

Compliments to Pamoja Media courtesy of these clients

You have one new message

Will Kenyan brands utilise these statistics?

Kenya’s depreciating currency and its gigabyte effects on Internet marketing

call: +254 732 353 355

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