Category Archives: pamojamedia

Five Basic Social Media Marketing Tactics

Even though social media marketing is an inexpensive and measurable method of building and maintain an enthusiastic online community that will boost your brand, one fact you have to remember that this community is composed of human beings and exciting content is what will keep them engaged with your brand.
Below are 5 ways you can [...]

Popular Social Media Sites and their Relevance to your Business

A well-planned social media marketing strategy will contribute to your company’s online marketing success.
One of best websites you should definitely include in your social marketing efforts is Facebook. This social network currently boasts 750 million active members worldwide. Half of them spend approximately one hour daily updating their statuses, posting photographs and video links, and [...]

Facebook Poll: In what area do you think social media will have the biggest impact in Africa?

We recently asked this question to our fans on Facebook in trying to establish how exactly do we expect social media to affect the lives of Africans in the days to come. Main reason we focused on this continent is because Africa has managed to establish herself as the fastest growing technology destination and as [...]

State of the Mobile Web, October 2010: Focus on Africa

(Image courtesy of Abul Hussain)
Once again the guys at Opera have released the ever impressive and highly comprehensive mobile-web use statistics; State of the Mobile Web (SMW) report. Unlike the one released in June that primarily focused on Africa, the October 2010 edition provides a more global look at the trends and usage statistics of mobile [...]

For Africa,‭ Mobile Technology is the Future

The‭ ‬18th of November‭ ‬2010‭ ‬saw the first ever CIO 100‭ ‬awards take place at the exclusive Safari Park Hotel where the top ICT personalities and organizations were recognized for their contribution.‭ ‬The CIO100‭ ‬is a premier awards event that brings to the limelight the innovation and hard work done by Chief Information Officers‭ (‬CIOs‭) [...]

Fellows Friday with Joshua Wanyama

TED did an interview with me on some of the work that Pamoja Media does. Below is an excerpt from the interview.
After studying architecture in Minnesota, Joshua Wanyama established his own Kenya-based digital marketing agency, Pamoja Media. Happily back home in Nairobi, Joshua uses his company to tackle some of [...]

Four main misconceptions Executives still have about social media marketing

A while back, I had an interesting discussion with a client with regards to the best way for her organization to have a an effective digital footprint. Our meeting went on well as we covered Internet strategy, website design and content, SEO and online advertising . But come social media and major doubts came into [...]

The New VC4Africa Website to Launch

Pamoja Media worked with a team of different designers and programmers spanning three continents to put together the new VC4Africa website. This was a wonderful collaborative effort that had the whole team pulling together over a period of around 7 months to put together the new refreshing brand, inspirational images, collateral material, website and online [...]

Corporate Blogging in Kenya

Most blogs in Kenya are personal ones, many of the bloggers describe and offer their readers a glimpse into their lives, consequently they make for interesting reading.  These are followed by political commentary blogs, what with the fascination with politics.  Follow this with a couple of financial blogs, poetry blogs and technology blogs and you [...]

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