On Thursday 24th February 2011, the Capital Markets Authority of Kenya (CMA) launched a report on Impact Investing on ICT in the East African region. Funded by the Rockefeller Foundation (who we currently working with on developing an online platform for Climate Exchange Network for Africa), the CMA established a task force whose main work [...]
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Category Archives: ROI
Impact Investment Challenges Opportunities in the East Africa ICT Sector – report
February 26, 2011 – 1:29 pm
Four main misconceptions Executives still have about social media marketing
A while back, I had an interesting discussion with a client with regards to the best way for her organization to have a an effective digital footprint. Our meeting went on well as we covered Internet strategy, website design and content, SEO and online advertising . But come social media and major doubts came into [...]
November 8, 2010 – 7:17 pm
Brands go to ROI driven campaigns amidst recession
It has been a recurring theme since mid 2008, large corporations announcing forecast reductions and losses. Amidst this climate, the ad industry has also had its fair share of grim announcements.
But the silver lining for the ad industry may be ROI intensive ad campaigns. So while marketing departments may be cutting back on [...]
February 17, 2009 – 8:42 am
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