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Category Archives: vertical ad networks

Digital Marketing Landscape in Kenya

(Sample digital ad shown above running on the Mashable Website)
The talk about Kenya’s growth and contribution to the IT world has increased the country’s reputation as one of Africa’s leaders in the technology sector. This is true as far as ICT innovations and the tech-world is concerned, but what about the impact on SMEs and [...]

October 29, 2010 – 10:54 am
By Brian Mungei | Also posted in Advertising in Africa, Banner Advertising, Branding, Digital, marketing | Tagged , , , , , , | Comments (1)

Banner Advertising Definitions

CPM-Cost per mille or more commonly known as cost per 1000 impressions.

CPC-Cost per Click. The number of impressions does not matter with this banner advertising model.

CPA-Cost per Action, more commonly known as affiliate advertising.

CPL-Cost per lead. Normally these banners have a form embedded into them that visitors may complete. Each completed form [...]

October 11, 2008 – 3:27 pm
By pamojablog | Also posted in Banner Advertising | Tagged , , , , , , | Comments (0)

Common Misconceptions of Adsense

Jim Larrison writes an insightful post highlighting both the misconceptions that publishers have about Adsense, as well as the limitations of the Adsense model.
Here is an excerpt:
“Many bigger publishers or broad network entrepreneurs come into the planning around their network with one big mistaken assumption. This assumption has existed in the market now for [...]

September 24, 2008 – 1:01 pm
By pamojablog | Tagged , , , | Comments (0)

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