As a business person how you brand your company will go a long way to determine how fast your market grows. Branding basically is a marketing process by use of a unique symbol, name, design or image captures the attention of your targeted customers and communicates to them what your company is about and at the same time, differentiates your products from others. It is an art that requires critical thinking and creativity and in order to come up with a comprehensive brand, here are things you need to put into consideration.

Your customers are what you should first have in mind when coming up with a brand. This is because Your success or failure depends solely to their reactions towards your products. You should begin by identifying your target audience, know what attracts them and use that information to your advantage. For instance, if your company deals with children’s products, you can use animations to come up with a brand since animations are mostly related with kids by the society.

The type of product your company produces determines what and what not to include when coming up with a brand. Whatever you decide to include should not only emulate your products, but also create an impression on the mind of your potential customers of what your company deals with. You should be able to use the art of branding and come up with a simple image or symbol to communicate volumes about your products.

 

Your brand should be accommodative to time. It should be able to cut across different generations without getting outdated and still be appealing to your audience. This is because constant changing may create a lot of confusion may make your customers loose familiarity with your company with time.

 

Shape is vital when coming up with a logo. The shape you settle for should accommodate the different sizes the logo may appear in i.e. whether in a small sticker or on the billboard, one should still be able to identify your logo easy

 

Color is also a type of language and you should be sensitive to which color to use. The color you choose should not only attract your intended clients but also communicate to them. For instance, you can choose to use blue when dealing with a product that is supposed to give your consumers a sense of security and harmony.

A catchy tagline is very important since not only should it be easily memorable but also be able to express your company’s intentions. A simple tagline can win you a lot of customers and widen your market.

Always know what your direct competitors are doing. Know the naming trends they are taking and how to differentiate yourself from them. The type of symbol or image you choose should be able to give your products an upper hand from your competitors.

 

Get to know your potential customers’ sentiments. Know what comes to their minds when they hear the name or see your logo. If it communicates the message you intended to put across then well and good; if not try upgrade your brand.

 

If you put the above tips into consideration, you are assured of nothing less than success in the field of branding. When you get your branding correct, you will definitely win more customers and enjoy a wide market.

Tags: African Brands, Digital Marketing Kenya, Online Marketing Kenya