comScore (Nasdaq: SCOR) just released a new report researching the impact of banner advertising. Traditionally, banner ads have been tracked using click-throughs (the number of times a site visitor clicks on a banner and is directed to an advertiser’s website).
comScore has found that banner ads actually have similar impacts to print ads. The report states [...]
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November 20, 2008 – 2:28 pm
Cameroon's Entrepreneur Magazine Talks Digital Marketing
From Cameroon’s The Entrepreneur:
“Profile means business.
But profile is very, very expensive, most of the time. Few small businesses can afford hundreds of thousands of shillings for advertising. Even brochures can be a stretch, although it’s a cheaper way in. However, as the world moves online, ways are opening of capturing buyers and sales that did [...]
November 1, 2008 – 4:41 pm
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