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White African writes, “Joshua Wanyama found himself in a bind. He had just moved back to Kenya after growing a successful web firm in the US.
Now he wanted to put Pamoja Media on the map in Africa, and he realized quite quickly that there was a major knowledge-gap in the interactive marketing space. [...]
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Culled from eMarketer
Display and search are directly correlated, judging by a Specific Media study of comScore data. Brand- and segment-related searches (for cars, automakers and vehicle classes) jumped by more than 100% in several categories after consumers were exposed to display ads for those brands.
“Display advertising significantly impacts search, site visitation and engagement,” said Chris [...]
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comScore (Nasdaq: SCOR) just released a new report researching the impact of banner advertising. Traditionally, banner ads have been tracked using click-throughs (the number of times a site visitor clicks on a banner and is directed to an advertiser’s website).
comScore has found that banner ads actually have similar impacts to print ads. The report states [...]
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Culled from IT News Africa
The Kenyan media landscape is no longer what it was in the 1990s; holding a television screen in your palm is now a reality; the Internet continuously keeps online readers updated with breaking news at every turn. The digital era has led to renewed competition, as consumers look for comfort and [...]
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Here are two posts that reference Hash’s post on White African, announcing the launch of Pamoja Media.
Ndesanjo Macha at Global Voices writes:
White African writes about Pamoja Media, an ad network created to serve advertisers looking for a one-stop-shop for publishers in Africa, or that reach Africans in the diaspora.
Emeka Okafor writes:
White African profiles Pamoja a [...]
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Pamoja Media: An African Ad Network
Erik Hersman of White African has just published an article on a new vertical ad network geared towards the African market. Pamoja Media makes it easier for marketers to reach the highly fragmented African market within the continent and in the Diaspora. This is achieved by partnering with the [...]
