Pamoja Media | African Internet marketing agency | African brands | advertising in Africa » banners http://pamojamedia.com Fri, 27 Jan 2012 13:02:27 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Banner Advertising Definitions http://pamojamedia.com/2008/10/banner-advertising-definitions/ http://pamojamedia.com/2008/10/banner-advertising-definitions/#comments Sat, 11 Oct 2008 15:27:28 +0000 pamojablog http://pamojamedia.com/blog/?p=87
  • CPM-Cost per mille or more commonly known as cost per 1000 impressions.
    • CPC-Cost per Click. The number of impressions does not matter with this banner advertising model.
    • CPA-Cost per Action, more commonly known as affiliate advertising.
    • CPL-Cost per lead. Normally these banners have a form embedded into them that visitors may complete. Each completed form represents a lead and has a monetary value associated with it.
    • Sponsored Banners-When an advertiser agrees to pay a flat fee to a publisher in return for displaying their ad for a specified time frame on a non-rotating basis this is known as sponsorship.

    Note: Pamoja Media participates in the CPM, CPC, and sponsorsed banner models.

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