Tag Archives: campaign

Why black media houses aren't getting mainstream ad clients?

“One of my personal observations on the topic is that we as black owned media companies often present our services in a way that allows us to get boxed into the “ethnic” slot.”

T-Mobile: Life's for Sharing

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T Mobile ran a very interesting viral campaign showing just how connected we humans are. As passengers at a train station in Liverpool go about their business, music comes over the PA system and soon enough, the whole station participates in dancing or cheering on the dancers. If we are talking about brand interaction, this [...]