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Tag Archives: CPA

Online advertising: Pricing in Kenya

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When web advertising first occurred, the industry was so young and immature that everyone relied on old print models to determine cost. That meant that the more prestigious a site name was, the more one could charge for that real estate regardless of the popularity or value of the traffic such a site brought. Similar [...]

June 16, 2009 – 3:15 am
By pamojablog | Posted in Advertising in Africa, Banner Advertising, advertising, africa | Also tagged , , , , , , , , , , | Comments (0)

Banner Advertising Definitions

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CPM-Cost per mille or more commonly known as cost per 1000 impressions.

CPC-Cost per Click. The number of impressions does not matter with this banner advertising model.

CPA-Cost per Action, more commonly known as affiliate advertising.

CPL-Cost per lead. Normally these banners have a form embedded into them that visitors may complete. Each completed form [...]

October 11, 2008 – 3:27 pm
By pamojablog | Posted in Banner Advertising, vertical ad networks | Also tagged , , , , , | Comments (0)

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