EMARKETING SERVICES
 

Tag Archives: CPM

Online advertising: Pricing in Kenya

When web advertising first occurred, the industry was so young and immature that everyone relied on old print models to determine cost. That meant that the more prestigious a site name was, the more one could charge for that real estate regardless of the popularity or value of the traffic such a site brought. Similar [...]

June 16, 2009 – 3:15 am
By pamojablog | Posted in Advertising in Africa, Banner Advertising, advertising, africa | Also tagged , , , , , , , , , , | Comments (2)

Banner Advertising Definitions

CPM-Cost per mille or more commonly known as cost per 1000 impressions.

CPC-Cost per Click. The number of impressions does not matter with this banner advertising model.

CPA-Cost per Action, more commonly known as affiliate advertising.

CPL-Cost per lead. Normally these banners have a form embedded into them that visitors may complete. Each completed form [...]

October 11, 2008 – 3:27 pm
By pamojablog | Posted in Banner Advertising, vertical ad networks | Also tagged , , , , , | Comments (0)

call: +254 732 353 355

Subscribe to our Newsletter

pamoja media blog

pamoja media conversations