Building virtual loyalty programmes dos and don’ts
It would be short-sighted of you to only plan for your business’ festive season success and forget to strategise how to keep as many new customers captured by your season’s offers as possible for 2012 and beyond.
In Kenyan brick and mortar businesses, particularly major supermarkets such as Nakumatt, and [...]
November 18, 2011 – 6:16 pm
By Festus
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Posted in internet marketing
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Also tagged 2011 top Kenyan smes, Active facebook accounts in kenya, bd africa top 100 Kenyan smes 2011, bd africa top 100 smes, christmas deals, Christmas discounts, Christmas offers, customer relationship management, Facebook accounts in east africa, Facebook advertising, facebook in east and central africa, Facebook in Kenya, Facebook marketing, Facebook stats in Kenya, festival season marketing, festive season deals, groupbuying offers for the festive season, holiday season offers, Internet marketing for African SMEs, internet marketing optimisation for business, kenyan tweeps, kenyans on twitter, KPMG top 100 Kenyan SMEs, mobile marketing, mobile technology, mobile trends, mobile web browser, social media, social media marketing and business, social media marketing for SMEs, social media marketing tactics, social media marketing trends, social media marketing websites, social media optimisation for Kenyan SMEs, tweeps, Twitter, Twitter hash tags, Twitter hashtags, twitter in africa, twitter penetration in east africa, twitter penetration in kenya, twitter trending topics, twitter trends, twitter trends in kenya, xmas discounts, xmas eve discounts
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Once a Website starts using ‘Christmas’ in its marketing messages, then that’s enough evidence that the festive season is on.
Unfortunately, there are no statistics available regarding the amount Kenyans spend online during the festive season, but Americans spent $36.4 billion (over Kshs 3 trillion) online in 2010 during the holiday season until Christmas Eve. Even [...]
November 17, 2011 – 7:09 pm
By Festus
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Posted in Branding, Information and Communications Technology, internet marketing
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Also tagged christmas deals, Christmas discounts, christmas promotions, christmas services, customer relationship management, Facebook marketing, festive season deals, home delivery over christmas, internet marketing, Internet marketing for African SMEs, Internet marketing for businesses, Internet marketing for Kenyan SMEs, internet marketing in kenya, internet marketing optimisation for business, mobile marketing, mobile technology, mobile trends, mobile web, online christmas offers, online marketing, orange kenya xmas deals, orange modem deal, social media, Social media CRM, social media marketing for SMEs, social media marketing optimisation, social media marketing trends, social media optimisation for Kenyan SMEs
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The mass media have been excellent allies to retail businesses. All business owners have to do (or used to do) is book advertising space, pay, blast your marketing messages and pray consumers respond by fattening your cash registers. As a bonus, businesses can also score PR points by associating with charity, especially during the festive [...]
November 16, 2011 – 7:57 pm
By Festus
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Posted in internet marketing
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Also tagged customer relationship management, Facebook marketing, Facebook stats in Kenya, internet marketing, Internet marketing for African SMEs, Internet marketing for Kenyan SMEs, kenya airways, kenya airways customer complaints, kenya airways customer service, online reputatation management tactics, online reputation management, social media, Social media CRM, social media marketing and business, social media marketing optimisation, social media marketing tactics, social media marketing trends, social media optimisation for Kenyan SMEs, Twitter hash tags, Twitter hashtags, twitter in africa, twitter trends
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The last two Pamoja Media posts have outlined how SME owners can use social gaming and email marketing to boost their sales during the 2011 festive marketing season. However, we realise some of you may not want to rely sorely on metrics such as Facebook Insights or Google Analytics to measure your festival marketing results. [...]
November 4, 2011 – 7:13 pm
By Festus
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Posted in Information and Communications Technology, internet marketing
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Also tagged 2011 top Kenyan smes, bd africa top 100 Kenyan smes 2011, bd africa top 100 smes, bd africa top 100 smes 2011, Christmas offers, customer relationship management, Facebook marketing, festival season marketing, history of top 100 Kenyan smes awards, holiday season offers, Internet marketing for African SMEs, Internet marketing for businesses, Internet marketing for Kenyan SMEs, internet marketing in kenya, internet marketing optimisation for business, Jamhuri Day special offers, last minute xmas shopping, mobile marketing, mobile technology, mobile trends, mobile web, mobile web in Kenya, social media marketing and business, social media marketing for SMEs, social media marketing tactics, social media marketing trends, social media marketing websites, social media optimisation for Kenyan SMEs, top 100 Kenyan smes, top 100 small and medium enterprises in Kenya, top 100 smes in Kenya, top Kenyan SMEs, xmas eve discounts
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Kenya’s end-of-year festive season marketing tactics resemble a rugby scrum: brands attempt to outmuscle one another to make the greatest sales. The usual suspects are raffles, ‘special offers,’giveaways, ‘part of the proceeds will be donated to charity,’ etc. In other words, de ja vu.
It’s only natural that small and medium enterprises in Kenya salivate to [...]
November 2, 2011 – 6:32 pm
By Festus
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Posted in internet marketing
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Also tagged 2011 top Kenyan smes, Angry birds, bd africa top 100 Kenyan smes 2011, bd africa top 100 smes, customer relationship management, Facebook marketing, Farmville, festival season marketing, history of top 100 Kenyan smes awards, Internet marketing for African SMEs, Internet marketing for Kenyan SMEs, internet marketing optimisation for business, KPMG top 100 Kenyan SMEs, kpmg top 100 smes, mobile marketing, mobile marketing in Kenya, mobile trends, mobile web browser, small and medium enterprises in Kenya, social games, social gaming, Social media CRM, social media marketing, social media marketing for Kenyan SMEs, social media marketing for SMEs, social media marketing trends, social media marketing websites, social media optimisation for Kenyan SMEs, top 100 Kenyan smes, top Kenyan SMEs
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John Wanamaker (1838-1922), an American businessman, wouldn’t have known his now famous statement, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half;” would profoundly change traditional advertising after the Internet’s arrival.
But even before the Internet gave TV, radio, print and billboard advertising a panic attack, traditional advertising [...]
October 31, 2011 – 12:18 pm
By Festus
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Posted in Information and Communications Technology, internet marketing
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Also tagged advertising, Adwords account management, africa mobile technology, customer relationship management, Facebook ads, Facebook advertising, Facebook in Kenya, Facebook marketing, Facebook stats in Kenya, Google advertising, Google Adwords, Google KBO, Google Kenya Business Online, internet marketing, Internet marketing for African SMEs, Internet marketing for businesses, Internet marketing for Kenyan SMEs, internet marketing in kenya, internet marketing optimisation for business, KBO, mobile marketing, mobile technology, mobile trends, online marketing, social media, social media marketing for Kenyan SMEs, social media marketing for SMEs, social media marketing optimisation, social media marketing tactics, social media marketing trends, social media marketing websites, social media optimisation for Kenyan SMEs, Twitter hash tags, Twitter hashtags
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If you are a Kenyan parent or teacher, you will be horrified at the statistics quoted in a Daily Nation October 10, 2011 article: ‘Internet zombies in class;’ presented by Lenana School students at the National Research Club Of Kenya competition held on September 16 in Nairobi. Among the highlights, many students in high schools [...]
October 12, 2011 – 11:33 am
By Festus
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Posted in Information and Communications Technology, marketing
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Also tagged CCK, Communications Commission of Kenya, Facebook ads, Facebook IPO, Facebook marketing, internet marketing, Internet marketing for African SMEs, Internet marketing for businesses, Internet marketing for Kenyan SMEs, internet marketing in kenya, internet marketing optimisation for business, Lenana School, mobile applications, mobile apps, mobile development, mobile marketing, mobile technology, mobile trends, mobile web, mobile web browser, mobisite, mobisites, social media, social media marketing, social media marketing tactics, social media marketing trends, Social media optimisation for African SMEs, social media optimisation for Kenyan SMEs, Social networking, social networking sites, social networks, Twitter, Twitter hash tags
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October 3, 2008 – 8:27 pm
