Tag Archives: kenya

Digital Marketing Landscape in Kenya

(Sample digital ad shown above running on the Mashable Website)
The talk about Kenya’s growth and contribution to the IT world has increased the country’s reputation as one of Africa’s leaders in the technology sector. This is true as far as ICT innovations and the tech-world is concerned, but what about the impact on SMEs and [...]

The New VC4Africa Website to Launch

Pamoja Media worked with a team of different designers and programmers spanning three continents to put together the new VC4Africa website. This was a wonderful collaborative effort that had the whole team pulling together over a period of around 7 months to put together the new refreshing brand, inspirational images, collateral material, website and online [...]

Corporate Blogging in Kenya

Most blogs in Kenya are personal ones, many of the bloggers describe and offer their readers a glimpse into their lives, consequently they make for interesting reading.  These are followed by political commentary blogs, what with the fascination with politics.  Follow this with a couple of financial blogs, poetry blogs and technology blogs and you [...]

PAMOJA MEDIA ANNOUNCES SPONSORSHIP FOR TEDXNAIROBI

Pamoja Media East Africa is proud to announce the renewal of its sponsorship for this year’s TEDxNairobi. The event which will be held at The Leakey Auditorium on Museum Hill in Nairobi from 1400hrs to 1900hrs is the second event that Pamoja Media will be sponsoring this year after the 140 Conference held earlier [...]

Online advertising: Pricing in Kenya

When web advertising first occurred, the industry was so young and immature that everyone relied on old print models to determine cost. That meant that the more prestigious a site name was, the more one could charge for that real estate regardless of the popularity or value of the traffic such a site brought. Similar [...]

Scaling Internet Growth in Africa

IT training for kids who live in the surrounding farm areas of Stutterheim outside East London in the Eastern Cape. South Africa. Photo: Trevor Samson / World Bank

It has been a famous rallying cry that Africa’s internet growth will continue skyrocketing. Research studies have proved the possibility of a viable market within certain countries [...]

Why African businesses should have an online strategy

An interesting piece was done by White African on interactive marketing in Africa. This came about after a conversation he had with both Rob Stokes of Quirk Marketing and I. Since then I have been working at developing a blog conversation covering our experiences in Africa. Our aim is to get African corporations to start [...]

Online media seen as Kenya’s next advertising frontier

Culled from IT News Africa
The Kenyan media landscape is no longer what it was in the 1990s; holding a television screen in your palm is now a reality; the Internet continuously keeps online readers updated with breaking news at every turn. The digital era has led to renewed competition, as consumers look for comfort and [...]

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