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When web advertising first occurred, the industry was so young and immature that everyone relied on old print models to determine cost. That meant that the more prestigious a site name was, the more one could charge for that real estate regardless of the popularity or value of the traffic such a site brought. Similar [...]
Tag Archives: kenya
Online advertising: Pricing in Kenya
June 16, 2009 – 3:15 am
Scaling Internet Growth in Africa
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IT training for kids who live in the surrounding farm areas of Stutterheim outside East London in the Eastern Cape. South Africa. Photo: Trevor Samson / World Bank
It has been a famous rallying cry that Africa’s internet growth will continue skyrocketing. Research studies have proved the possibility of a viable market within certain countries [...]
June 12, 2009 – 3:39 am
Why African businesses should have an online strategy
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An interesting piece was done by White African on interactive marketing in Africa. This came about after a conversation he had with both Rob Stokes of Quirk Marketing and I. Since then I have been working at developing a blog conversation covering our experiences in Africa. Our aim is to get African corporations to start [...]
June 8, 2009 – 9:25 am
Online media seen as Kenya’s next advertising frontier
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Culled from IT News Africa
The Kenyan media landscape is no longer what it was in the 1990s; holding a television screen in your palm is now a reality; the Internet continuously keeps online readers updated with breaking news at every turn. The digital era has led to renewed competition, as consumers look for comfort and [...]
October 30, 2008 – 10:54 pm
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