How do you bring change to the rural areas in Africa that need information the most?
This is a question that a number of organizations in the Rwenzori region of Western Uganda seek to answer. Pamoja Media has been working with the Dutch firm TNO and the Nailab on a Hivos funded project to come [...]
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Tag Archives: marketing
Online advertising: Pricing in Kenya
When web advertising first occurred, the industry was so young and immature that everyone relied on old print models to determine cost. That meant that the more prestigious a site name was, the more one could charge for that real estate regardless of the popularity or value of the traffic such a site brought. Similar [...]
June 16, 2009 – 3:15 am
Why African businesses should have an online strategy
An interesting piece was done by White African on interactive marketing in Africa. This came about after a conversation he had with both Rob Stokes of Quirk Marketing and I. Since then I have been working at developing a blog conversation covering our experiences in Africa. Our aim is to get African corporations to start [...]
June 8, 2009 – 9:25 am
T-Mobile: Life's for Sharing
T Mobile ran a very interesting viral campaign showing just how connected we humans are. As passengers at a train station in Liverpool go about their business, music comes over the PA system and soon enough, the whole station participates in dancing or cheering on the dancers. If we are talking about brand interaction, this [...]
January 29, 2009 – 5:49 pm
Cameroon's Entrepreneur Magazine Talks Digital Marketing
From Cameroon’s The Entrepreneur:
“Profile means business.
But profile is very, very expensive, most of the time. Few small businesses can afford hundreds of thousands of shillings for advertising. Even brochures can be a stretch, although it’s a cheaper way in. However, as the world moves online, ways are opening of capturing buyers and sales that did [...]
November 1, 2008 – 4:41 pm
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