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When web advertising first occurred, the industry was so young and immature that everyone relied on old print models to determine cost. That meant that the more prestigious a site name was, the more one could charge for that real estate regardless of the popularity or value of the traffic such a site brought. Similar [...]
Tag Archives: online
Online advertising: Pricing in Kenya
June 16, 2009 – 3:15 am
Why African businesses should have an online strategy
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An interesting piece was done by White African on interactive marketing in Africa. This came about after a conversation he had with both Rob Stokes of Quirk Marketing and I. Since then I have been working at developing a blog conversation covering our experiences in Africa. Our aim is to get African corporations to start [...]
June 8, 2009 – 9:25 am
Display Boosts Search Performance
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Culled from eMarketer
Display and search are directly correlated, judging by a Specific Media study of comScore data. Brand- and segment-related searches (for cars, automakers and vehicle classes) jumped by more than 100% in several categories after consumers were exposed to display ads for those brands.
“Display advertising significantly impacts search, site visitation and engagement,” said Chris [...]
January 2, 2009 – 4:11 am
Cameroon's Entrepreneur Magazine Talks Digital Marketing
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From Cameroon’s The Entrepreneur:
“Profile means business.
But profile is very, very expensive, most of the time. Few small businesses can afford hundreds of thousands of shillings for advertising. Even brochures can be a stretch, although it’s a cheaper way in. However, as the world moves online, ways are opening of capturing buyers and sales that did [...]
November 1, 2008 – 4:41 pm
Online media seen as Kenya’s next advertising frontier
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Culled from IT News Africa
The Kenyan media landscape is no longer what it was in the 1990s; holding a television screen in your palm is now a reality; the Internet continuously keeps online readers updated with breaking news at every turn. The digital era has led to renewed competition, as consumers look for comfort and [...]
October 30, 2008 – 10:54 pm
Pamoja Media: An African Ad Network Launches
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Pamoja Media: An African Ad Network
Erik Hersman of White African has just published an article on a new vertical ad network geared towards the African market. Pamoja Media makes it easier for marketers to reach the highly fragmented African market within the continent and in the Diaspora. This is achieved by partnering with the [...]
August 28, 2008 – 4:02 pm
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