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Pamoja Media was started around a vision of empowering African publishers. As publishers themselves the founders of Pamoja Media recognized that African Publishers seeking to monetize their content tend to operate at a slight disadvantage because many of the world’s top brands do not understand the African markets. So what often happens is [...]
October 14, 2008 – 2:26 pm
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One of the nice things about working with such a large cross section of Africa’s online content portals or publishers is that after a while, you begin to notice trends. Sadly, one of these seems to be an across the board trend where amongst both large and small African publishers there is a highly [...]
October 8, 2008 – 2:48 pm
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Jim Larrison writes an insightful post highlighting both the misconceptions that publishers have about Adsense, as well as the limitations of the Adsense model.
Here is an excerpt:
“Many bigger publishers or broad network entrepreneurs come into the planning around their network with one big mistaken assumption. This assumption has existed in the market now for [...]
September 24, 2008 – 1:01 pm
