Today’s post finalises Joshua Wanyama’s views on the state of e-commerce in Kenya. It’s a continuation of where Part 1 ended. Read on.
Google recently launched the Kenyan Business Online initiative to encourage Kenyan companies to build their own free websites. Does this mean that without such initiatives from [...]
Joshua Wanyama, CEO of Pamoja Media, sketches his views on the current state of E-commerce in Kenya. We will publish part 2 of the interview next week.
What ecommerce virtues and traits have you noticed in Kenya’s e-commerce environment since you founded Pamoja Media in 2008?
E-commerce is picking up, but [...]
It’s now become a badge of cool for Kenyan companies to include their social media contacts in their publicity materials, never mind the fact that some of them rarely update their content! Anyway, a social media presence is an acknowledgement of the importance of these spaces for long-term brand awareness, building and customer engagement.
Unfortunately, for [...]
Once a Website starts using ‘Christmas’ in its marketing messages, then that’s enough evidence that the festive season is on.
Unfortunately, there are no statistics available regarding the amount Kenyans spend online during the festive season, but Americans spent $36.4 billion (over Kshs 3 trillion) online in 2010 during the holiday season until Christmas Eve. Even [...]
The mass media have been excellent allies to retail businesses. All business owners have to do (or used to do) is book advertising space, pay, blast your marketing messages and pray consumers respond by fattening your cash registers. As a bonus, businesses can also score PR points by associating with charity, especially during the festive [...]
One word you can bet big brands will temporarily adopt into their vocabulary during this year’s festive marketing season is ‘discounts’. You will see it online, hear it on radio, watch it on TV. No problem, you as an SME owner are free to follow the pack, problem is unlike the big brands, you can’t [...]
John Wanamaker (1838-1922), an American businessman, wouldn’t have known his now famous statement, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half;” would profoundly change traditional advertising after the Internet’s arrival.
But even before the Internet gave TV, radio, print and billboard advertising a panic attack, traditional advertising [...]
Yesterday’s post outlined how SMEs can utilise technology to solve the challenges African farmers face. Today’s blog will explore technology’s effect on health. First, we praise Kentons Limited, a pharmaceutical, surgical and veterinary products supplier for embracing Internet marketing by not only building a website, but for also opening Twitter and Facebook accounts. It took [...]
If you are a Kenyan parent or teacher, you will be horrified at the statistics quoted in a Daily Nation October 10, 2011 article: ‘Internet zombies in class;’ presented by Lenana School students at the National Research Club Of Kenya competition held on September 16 in Nairobi. Among the highlights, many students in high schools [...]
