How do you bring change to the rural areas in Africa that need information the most?
This is a question that a number of organizations in the Rwenzori region of Western Uganda seek to answer. Pamoja Media has been working with the Dutch firm TNO and the Nailab on a Hivos funded project to come [...]
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Tag Archives: strategy
Online advertising: Pricing in Kenya
When web advertising first occurred, the industry was so young and immature that everyone relied on old print models to determine cost. That meant that the more prestigious a site name was, the more one could charge for that real estate regardless of the popularity or value of the traffic such a site brought. Similar [...]
June 16, 2009 – 3:15 am
Why African businesses should have an online strategy
An interesting piece was done by White African on interactive marketing in Africa. This came about after a conversation he had with both Rob Stokes of Quirk Marketing and I. Since then I have been working at developing a blog conversation covering our experiences in Africa. Our aim is to get African corporations to start [...]
June 8, 2009 – 9:25 am
Hash Discusses Pamoja Media
White African writes, “Joshua Wanyama found himself in a bind. He had just moved back to Kenya after growing a successful web firm in the US.
Now he wanted to put Pamoja Media on the map in Africa, and he realized quite quickly that there was a major knowledge-gap in the interactive marketing space. [...]
June 5, 2009 – 7:04 pm
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