SID – Inequality in Kenya Website

November 29, 2013

SID Kenya


The Society for International Development (SID) is a global network of individuals and institutions concerned with development, which is participative, pluralistic and sustainable. SID plays a crucial role in promoting dialogue between various stakeholders and interest groups, both locally and internationally.

The report examines the state of inequality in Kenya from the county, which is the highest level of administration to the ward, which is the lowest level of administration in socio-economic indicators like: demography, levels of poverty, gini coefficient, levels of consumption and expenditure, access to education, employment, water, sanitation, housing and use of energy for lighting and cooking.

Key Problem
Over the years, SID has carried out intensive research and produced reports on inequality in Kenya. The reports explore the current status of income and wealth inequality within the different counties in the country. This data in implementing the devolution process in Kenya.

The report is quite data intensive and text heavy covering 47 counties with over 2,000 data sets presented. SID wanted an online platform that would allow them to easily break down the information and present it to people interactively. Pamoja Media was tasked to develop the said platform, convert data into a web ready format and deliver the platform within a limited time due to an approaching national launch date.

The Solution
Pamoja Media was able to deliver the platform on time and within budget. Technical support was offered during the launch period to ensure uptime. Some social media marketing was also offered to the client. Services offered for this project included:

  • Web design & development – Pamoja Media team came up with a creative design concept with a user friendly interface without compromising on the site’s functionality
  • Data Management – Converting & uploading over 2000 different data sets – convert and upload the data contained in the reports onto the online web platform

View the website

Posted in: Blog,Interactive,pamojamedia

TEDxNairobi 2013

TEDx Nairobi 2013
Samuel Makome, Managing Director of Kenya Commercial Bank, Kenya speaks at TEDxNairobi 2013. TEDxNairobi was held on October 30th, 2013 at the World Agroforestry Center, ICRAF. For more information, visit Photo by Boniface Mwangi.


In the spirit of ideas worth spreading, TED created a program called TEDx. It is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxNairobi, where x=independently organized TED event. At the TEDxNairobi event, TEDTalks and live speakers combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.

The Task

Pamoja Media was tasked to organize & coordinate the event. The company has participated in bringing TEDxNairobi to the city since 2009. For the first time, the company was full engaged in the planning of TEDxNairobi 2013. The theme of the event was “The City Rebooted”. Pamoja Media handled planning and event logistics.

From conceptualization to the realization of the event, Pamoja Media played a key role. Acquiring sponsorship and partners, curating the speakers, developing the event branding, managing vendors and communications and ultimately executing on the day of the event were some of the tasks carried out. Once the event was completed, closing the event and producing the talks which make it to the TEDx online platform were carried out.

The event was held at the World Agroforestry Center (ICRAF) on the 30th of October, 2013.

Services Rendered

The whole team at Pamoja Media was involved in the organizing of TEDxNairobi. These are some of the tasks they carried out to make the event a success:

  • Creative concept development and graphic design
  • Sponsorship sourcing
  • Digital media concepts creation & implementation
  • Web site management
  • Contracting different suppliers
  • Curating speakers relevant to the theme
  • Web content creation
  • Communications
  • Brand development

Twitter: @tedxnairobi
Facebook: /TEDxNairobi

Posted in: Blog,Branding,pamojamedia

We have moved

January 15, 2013

It’s a new year once again and with it, new developments. One such development which is of immense importance and relevance in our case is the fact that we have moved our offices. But don’t worry, we haven’t moved too far away. We are still along Ngong road only this time, much closer to Uchumi Supermarket. In fact, we are right behind it. To get to us, all you have to do is as you drive along Ngong road; take the junction at the National oil petrol station that leads into Kabarnet road. This junction is also popularly known to lead you to the Saint Nicholas Senior School.

Once on Kabarnet road, you will see another junction ahead of you with one road leading you to the Saint Nicholas senior school and another towards Kibera. Before getting into the junction, turn right into a black gate apartment building known as ‘ Kipriko Office Suites’. This is the last gate you will see before the junction to Kibera. Our offices are at the fourth floor room number 8. Why not pop in for a visit? We would be glad to hear from you.

Posted in: pamojamedia

There’s more to mobile phones than payment conduits

September 26, 2012

Recently, the City Council of Nairobi and the Judiciary turned to mobile phones to reduce corruption that had reduced their incomes from parking fees and traffic fines respectively. Motorists and traffic offenders can now pay parking fees and traffic fines via their mobile phones, even though the benefits are currently restricted to Nairobi’s CBD and the Kibera and Milimani Law Courts respectively.
It’s commendable that brands in Kenya, including the government, have embraced the mobile phone as a payment ‘broker’. But is that really all brands can use the mobile phone for? Surely, there must be a way for them to emotionally connect with their consumers.
For example, insurance companies have earned a reputation for the slow processing of claims. How about an app that allows claimants to follow the progress of their claims? Banks are notorious for long queues and unmanned counters. How about an app that allows consumers to see which bank has the shortest/longest queue around their area at a given time, so that they don’t all jam one branch?
Kenyan matatus and buses have an awful safety record. How about an app that enables long-distance travellers to compare various saccos’ and bus companies’ safety records? Publishers always lament about Kenyans’ poor reading culture. How about a gaming app that encourages children to read at an early age? According to the Communications Commission of Kenya, there were 29.2 million mobile phone subscribers in Kenya as of March 2012. That’s a huge market right there any agency of advertising can easily convince a brand to target with meaningful apps.
MPESA killer?
Continuing with the apps theme, there’s a new potential threat to Mpesa: Mimi. It claims you can send and receive money from any mobile phone anywhere in the world. If it executes that claim, then marketing in Africa will change forever.
Why? For example, pan-African brands which allow this application to be used by their customers will have a competitive advantage over those that require their customers to jump through high fences to pay. While Mimi won’t destroy MPESA, it sure would become revolutionary if successful.
If your brand needs a partner to solve your mobile advertising problems, please send us a note or call +254 717 514 477.

Posted in: Information and Communications Technology,Mobile phone applications

Ukulima: Honey, it’s our anniversary

September 24, 2012

We did an interview with an agricultural blog called Kilimo Mamboleo on our farmer platform called Ukulima. Festus did a wonderful job asking me about the work we have been doing with Ukulima, where we currently are and what the future holds for the platform. Please read the entirety of the article at the site. Excerpts are below.

1 year since its inception, what successes and challenges has experienced?

I will begin with the challenges. We decided to build a network to bring in farmers and we looked at what we knew. We knew of the Facebooks, we knew of the Linkedins that don’t work over here. And our experiences using these things is actually on computers. So, we build this thing that is absolutely alien to a farmer, we took it to the farmers and they looked at us and they wondered whether we were giving them crossword puzzles. Basically, there was something they didn’t like. So, we needed to translate it back into farmers’ speak.

For instance, we started looking at guys using kabambe to try and sign up, and that sign-up process was murderously hell because keypads have four to five potential options. Someone would type what they thought is their password, yet they were typing something totally different because the password is also hidden. We’ve had to iterate along those lines, changing how people do sign ups, changing how people use the platform, etc.

We’re working on adding the ability for people with smartphones or those coming through websites to have the more high-end capabilities: using of images, putting in videos, etc. But if you’re coming in from these basic phones it needs to be able to load very quickly, it needs to be able to work for you at its most basic level. Basically, we went back and rewrote it (Ukulima) and stripped it to its barest minimum.Second, we had stayed away from sms but as we’re now working with farmers’ groups, it’s becoming more apparent we have to try, even though it’s not the core of the network, to do something around sms. This is driven by the fact that Google announced two months ago that you can receive Gmail via sms.

What features do the farmers like/dislike about Ukulima?

The features we found farmers are drawn to are: the Q&A and the instant message pages. We will introduce the group feature which we want to make a core part of the platform because if you look out in society, that’s how farmers work together (via farmers’ groups), and we want to replicate that on the platform itself.

Farmers disliked the sign-up process and the fact that they have to pay data charges to access

Tandaza, Pamoja Media’s apps unit, has built the Sokoni app to link agricultural produce buyers with farmers in one space. How has it fared so far?

We originally wanted Sokoni so that we could immediately plug it into Ukulima. But, we discovered we’re doing too much ahead of time. It was very hard for us to start looking at plugging Sokoni into Ukulima, yet we still needed to first have a viable Ukulima network on the market. We decided to first solve the Ukulima problem, so Sokoni took a back seat.

Does Tandaza plan to build any more agri-apps, and when?

Yes, we actually are planning that. We feel there are a few killer apps that will always get people coming back to Ukulima, and we want Tandaza to build those killer apps, probably in the next 6-9 months.

What’s the future of agri-related apps in Kenya and in Africa?There’s going to be a future in them, without a doubt. I think we’re slowly-by-slowly having behaviour change where people are using mobile phones to do more. This is especially true in Kenya, not necessarily in the rest of Africa, because Kenya has proven we understand how to integrate mobile into our daily lives. For example, Mpesa.

The challenges are: people in rural Africa are not yet ready to pay for data and many apps developers are not simplifying apps to be used on feature phones that are pervasive across Africa.

As apps developers, we will have to simplify apps so that anyone with a college degree or with a basic education can pick up a mobile phone, get to an app and it’s very easy to use.

What plans does Pamoja Media have for Ukulima for the next 1 year?

We first want to add a considerable number of people on the platform.On monetisation, we are looking at advertising either via sms or directly when a farmer is on the network to allow us fund the network’s growth. Also, we will have an open API for apps developers who want to develop apps for farmers on the platform, and share the revenues 70-30 (for the developers and Pamoja Media respectively).

What advice do you have for African apps developers targeting agriculture, animal husbandry and related areas?

Simplify, simplify, simplify.

Posted in: agriculture,Information and Communications Technology,pamojamedia,Ukulima