Do you want to augment returns through online advertising? Here is how to

Category: advertising,Advertising in Africa,internet marketing

Date: March 22, 2016


Advertising is a very important marketing strategy. It helps make people aware of your products and at the same time to lure them into buy them. Today, most people worldwide spend most of their time online. It is therefore important to venture into digital marketing in order to be able to capture a large audience without limiting yourself to a specific locality. Here are tips to help you successfully venture into online marketing.


For starter you should know your target audience. With this knowledge you will be able to come up with things that will capture their attention during the internet advertising campaign.

Optimize your site for search engines. This will give you an upper hand since your company will pop up amongst the first names that will come up when someone types certain words. In order to achieve this, strategically insert keywords on the text of your website page.

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Always put your URL on everything related to your business. Be it your business cards, letter heads, e-mail signatures, brochures, flyers etc. This will enable your customers and potential clients to be aware that you have a company website and are able to log in to it in case they need anything from your company.

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Create a blog for your company. Through the articles present in the blogs, you are able to inform your blog visitors about your company via the articles present in that blog.

Come up with a customer’s e-mail list. Use this list inform your customers of any offers, discounts or any news that affects them. Doing this will make your customers feel valued and you will win their loyalty and at the same time be able to attract new clients.

Join reciprocal links and banners. Through this, other companies will include your links and banners on their sites while you do the same on your site. This will go a long way in advertising your company to a larger audience.

Start up a page for your company on social media. This will increase your relation with your customers and will increase your chances of winning your customer’s loyalty and also be able to persuade new clients.

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Make your website as attractive as possible. Where images are present make sure they are of a high resolution and the content on the website is well done and information is clearly put across.

With the above tips followed to the latter, you will be able to sail smoothly into online advertising and get your desired outcome.

Post by Seline Awuor

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