Importance of good online reputation for your business

Category: advertising,internet marketing,online reputation management

Date: July 4, 2016


Online reputation management is about using the internet to make the public or target customers have a particular perception about your company that is geared to work to your advantage. I know that sounds so cool!! With the internet you can strategically manipulate people’s opinions about you.

Well, you may not see the importance of a good online reputation now but you will by the end of this article.


Boost sales

A good online reputation goes a long way into boosting your sales.  Most people when looking for something they hop from one website to another with the hope of getting what they are looking for. With good OR, they will automatically choose your product or service over your competitors since they will feel that what you are offering is what’s the best they can find.


Building trust and gain customer loyalty.

A good OR is like a guarantee to your clients that your company is the best of the best when it comes to offering a particular service or product. Once you have won your client’s trust, automatically you have their loyalty and thats how you get to maintain your customers.


Gives you room to show your best side.

Online Reputation management is all about putting all your positive achievements on the table and using them to fish for more clients as well as maintaining them. It gives you an opportunity to tell the whole world how good you are and why they should work with you in case they need your services.

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When you get invited to a job interview, what is the first thing you will do before you attend the interview? Yes, you are right, you will automatically check out your prospective client’s website plus content online about them to familiarize yourself with the company. No one wants to work for a shady company or one with a bad reputation.


Helps counter attack your enemy

Someone might post negative content about your company and we all know that bad news travels far. It is the work of you Online Reputation management team to ensure such bad news are contained and overpowered by positive vibe.



These are just but a few of the reasons why good OR is important. I bet you too now see its importance. For those wondering where and how they can get Online Reputation management done for them, I can recommend Pamoja Media East Africa. They are a digital marketing organization based in Nairobi, Kenya. I am a witness to a good job done by them. You can check them out on



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