Importance of having a good mobile application

Category: advertising,Advertising in Africa,Branding,internet marketing,Mobile phone applications

Date: June 9, 2016


If there is one electronic device that is greatly used by the human population is a mobile phone. This basically means it is a vital gadget and it  is very useful in the everyday life of those who own it. The smart phone revolution took the mobile phone industry by a storm. Today a greater portion of cell phone owners have a smart phone.


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A smart phone comprises of mobile applications. These mobile applications serve as a ready and easy to use platform for users to access different services. This basically tells you that mobile apps are the epitome of smart phones. Wondering why as an entrepreneur it is advisable that you own a mobile? This is why:

Build loyalty

One way to trap your customers and make them loyal to you is by creating a mobile app for them. I will use a good example, if you bank with a particular bank that owns an app that allows to do all your bank transactions even if you are stuck in traffic; why would you leave such for a bank that allows you to only access them online via their website? I mean a mobile app is just a tap a way from accessing the service that you need.

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Increase visibility and reinforce your brand

Okay, we have seen you on TV, billboards, magazines, social media etc. That’s not enough. We need to see you when we wake up and check my phone. The first thing that most of us do when we wake up is to check our phone. Owning a mobile up only means your company will be amongst the 1st things we see every time we wake up. The human brain works in an amazing way. The more you see something the more deeply rooted is becomes in your subconscious. This means you will have stamped your brand in me to the extent that when I need to use a particular service that you offer I will think of your first think of your company.

Increase accessibility

Who wants the hustle of accessing a particular service? No one. Making it easy for your customers to access you every time they are in need will make them feel as if you are very much convenient to them and they wouldn’t want to change that for another company that makes them have to put in much more effort to access the same product or service.

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Boost customer interaction

Mobile usage = App usage. This basically means with a mobile app, since accessibility is easy, many people will be interacting with you for different reasons. Its like having a nice scented flower, it will attract as many nectar sucking Insects as possible. That’s what a mobile app will do. It will attract as many customers as it can



These are just but a few of the reasons why you need to have a good mobile application. If you don’t own any or need an upgrade of one, contact They are a digital marketing agency and do a marvelous work when it comes to mobile app development.

Post by Seline Awuor

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