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Popular Social Media Sites and their Relevance to your Business

Category: advertising,Advertising in Africa,Advertising in Africa,Banner Advertising,Branding,Digital,Interactive,pamojamedia

Date: September 19, 2011

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A well-planned social media marketing strategy will contribute to your company’s online marketing success.

One of best websites you should definitely include in your social marketing efforts is Facebook. This social network currently boasts 750 million active members worldwide. Half of them spend approximately one hour daily updating their statuses, posting photographs and video links, and commenting on their friends’ statuses, etc. More than 30% of Facebook users use their mobile phones and other hand held devices to browse this site. One tactic you should begin with is creating a profile page for your business free on Facebook and then requesting your friends, suppliers, employees, etc to ‘like’ it. But that’s not enough, you have to keep the page fresh by updating content regularly and responding to your customers’ comments, complaints, and so forth. These measures will allow your initial base of users to recommend it to their Facebook friends who will then recommend it to their friends…

Twitter is another popular social media marketing website you can’t ignore in your optimization efforts. It currently has more than 250 million users worldwide. Again, it’s free to create your account there and then begin posting content also known as ‘tweeting’. Follow that up by asking your friends, suppliers, employees, etc to follow your business. But that’s not enough, you have to keep the page fresh by updating content regularly and responding to your customers’ comments, complaints, and so forth. These measures will allow your initial base of users to recommend it to their Twitter followers, who will then recommend it to their followers… Just remember to keep your tweets at 140 characters maximum, otherwise the excess copy won’t be published.

Another great website to include in your social media marketing planning is YouTube. It’s the world’s most popular video sharing website, with over 3 billion videos viewed daily! You can record a video explaining your company’s goods and services and then upload it on your account. Follow that by up by sending the link to your Facebook and Twitter friends and followers respectively to get the account on its feet. But that’s not enough, you have to keep your account fresh by updating content regularly and responding to your customers’ comments, complaints, and so forth. These measures will allow your initial base of users to recommend it to their Facebook and Twitter friends, who will then recommend it to their friends…

If your business needs a social marketing strategy that will nurture and grow your business and complement your other online marketing efforts and contribute to your return on investment, talk to Pamoja Media http://pamojamedia.com/services/online-services/social-media-campaigns/ like yesterday.

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