What is a digital strategy and why does your business need one?

Category: advertising,Advertising in Africa,africa,Great Read,internet marketing,marketing,pamojamedia

Date: February 4, 2014



A digital strategy is a defined online marketing plan aimed at achieving a business’s goals and objectives. Now, not only in business but in life as well, it is easier to commit to a cause when it has a well thought out process which promises the desired results. A digital strategy therefore helps you map out your business’s future.

The internet came and took the world by storm. Everyone is online and people are engaging in all kinds of activities; shopping, dating, buying, selling, bidding… it’s all happening on the web. No matter how big your brand is, your online presence is as important as your business name.

So the obvious step right now would be to get right onto it, right? Wrong. It’s one thing to jump into the maze and expect your brand to standout and it’s another to make sure whatever move you make, works for your business.

-What should you do different? Come up with an incredible digital strategy to guide you. The strategy should be precise, detailed and should contain clear action points.

-What can you do different? Come up with creative and unique ideas & campaigns.

-How can your brand stand out from the rest? Be unique. Be the brand everyone is talking about.

This is why your business needs a digital strategy that will map a clear plan that will help you take advantage of the numerous opportunities that present themselves online.

Digital Strategy
Digital Strategy

For your brand to grow, you need:

- To identify your audience

- Engage the audience (through your website and various social networks)

- Create and implement creative ideas to keep your audience awed

- Gauge your brand growth (does your ROI make business sense)

- Depending on the results of your analysis, come up with new & improved ideas

One thing no one ever tells you, is that you need to keep up with emerging trends if you want your brand to stay relevant. Pasting your brand online and ignoring it for ‘a couple of months/years’ won’t work.

You cannot afford to not be online. Your competitors are. And they know what they are doing. Do you?

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